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In past years, I’ve dutifully logged every sale and deal, and provided a handy link for every single brand. This year, new plan. First, I’m going to assume that you have sufficient Google-fu to find any brand’s website on your own. Second, rather than constantly update this post when I get new info, I’m just going to drop new deals in the comments. Third, I’m not dividing companies into categories this year (since more and more of them are branching out into overlapping categories); the whole list is alphabetic by company name. Also, many emails I received did not indicate when the discount and/or code expires. I’ve shared all the information I have. Finally, don’t neglect your local running store or athletic outlet. Oh, and don’t forget to look back at the Safety Edition. Ready?

Bain’s Favorites

Addaday. Th BioZoom percussion device comes in three flavors: Biozoom Jr. ($149) weighs less than one pound and is perfect for keeping in your gym bag or taking on the road; Biozoom Edge with bluetooth ($149) has two more speeds and two more attachments than the Jr., and the longest battery life of the series; Biozooom with bluetooth ($229 but until the end of this week $194.55) with 20 speeds and five attachments, has the most to offer. I own the original (no bluetooth) and I am sosososo in love with it. Game. Changer. Addaday also makes other recovery devices, including electrical muscle stiumlation pads and an oscillating sphere. For Black Friday, everyhing is 20% off! Disclosure: I am a proud member of Team Addaday 2021. I’m not required to post about the BioZoom in my blog, but I honestly love it. https://www.addaday.com/

Core. A meditation training device and app with guided meditations, ambient sounds, and more. Save $20 on the Premium Bundle (Core + a year of the app) with code TrainWithBain. Disclosure: I’m a Core ambassador. That’s how I have a discount code to share with you.

Honey Stinger. Fuel your run with honey-based gels, waffles, and more. FREESTING for free shipping on orders over $50. I haven’t seen a Black Friday sale announcement yet, but can’t leave out my best fuel. Disclosure: I’m a proud member of the Honey Stinger Hive.

Lebert Fitness. 35% off the Lebert HIIT System with code BLACK35. All through November 28. Pre-purchase the new limited edition sets for 20% off: Frank Medrano (Equalizer XXL and paralellettes), Jay Maryniak (Equalizer XL and paralellettes), Carmel Rodriguez (white Equalizers) with code HOME through November 30. Use this link to let them know I sent you: http://www.easywebautomation.com/app/aftrack.asp?afid=1687416 Disclosure: that’s an affiliate link. If you use it, it lets Lebert know I sent you. it does not affect your prices or access to discounts.

Run Gum. You can still use the referral link on the “Deals & Discounts” page for $5 off your first order. But you can also get 25% off everything, and a free headband if you spend $30, through Cyber Monday. Disclosure: I’m on the Run Gum Run Squad. Basically that means I love my Run Gum.

Black Friday to Cyber Monday Deals and Discounts

2XU. Compression gear. 30% off almost everything with code CYBER30 until December 1. Daily deals starting Thursday.

ACE (American Council on Exercise). 50% off all specialist programs.

Actionhouse. Sign up for FREE workouts, and get a 50% off coupon to use on gear on Black Friday

Athletes for Yoga. Get both Hit Reset AND Work In for $33 with free shipping through November 30. (While you’re there, grab a membership for yourself—the bite-sized, focused yoga routines can help every athlete.)

Balega. My favorite anti-blister socks. Lots of colors and styles. Buy 3, get one free with BALHOL3FOR1. Free shipping for orders over $25.

Bolder Athletic Wear. BOGO with code WAREHOUSE. Also, buy a pair of leggings from the new collection, get an item from the warehouse collection for free.

Bombas. Socks, tee shirts, and more. One donated for each one purchased. 20% with code Cheer20

Buff. Only Buff brand is a real Buff—it is a trademark!—the others are cheap imitations with fabric of a lesser quality. Shop the website for 25% off selected styles

Centr. This is the Chris Hemsworth app so good for both the eye candy and the workout. A one-year subscription is $95.99 (regularly $359.99) through December 2. New subscribers only.

The Clymb. Brand name gear for outdoors, posh slippers, and more. 25% off with code MY25 through November 29.

Do You Yoga. Get a full year of access for $72 https://start.doyou.com/bf20-jvrx/ (that’s 60% off, and it looks like you get to keep the discount for life)

Dropps. Laundry soap, fabric softener, dishwasher soap that leaves no trace: arrives in the mail in recyclable cardboard. 30% off sitewide, GIVETHANKS. A portion of sales supports No Kid Hungry.

Feetures. Socks for running and more. 20% off site-wide, no code needed.

FitBit. Sure, mine’s cracked, but I can’t convince myself to replace it, even with the latest Charge model at $50 off. Various percentages off through Monday.

Fitness Mentors. 30% off all CEU courses with code BlackFriday30

Go Think. Thoughtfully crafted sunscreen, baby products, sport products, and food transport. HOLIDAY30 for 30% off through November 27.

Handful. Oregon-based women’s sportswear. They make my favorite front-close bra. If you happen to wear XS, you can score on the sale items. 30% off with code FIVESTAR through November 30.

Ink n Burn. 20-50% off 200 different designs.

Inside Tracker. 25% off with 25OFFALL

Intelliroll. Modified foam roller designed by a chiropractor. (I use this one to target my cranky hip-related lower torso muscles.) 25% off sitewide with code SAVEBIG through December 1.

Jaybird. Vista model headphones are $99 (that’s $80 off)

JumpSport. Save 20% with code THANKS2020 (not good on backyard trampoline models)

Legend Bracelets. Bracelets to inspire and protect the environment. 40% off (no code)

Manduka. Yoga gear. 20% off orders of $125 or more through December 1.

Mark Bell Sling Shot. The Sling Shot push-up band, thigh loop, and more are all on sale.

Marmot. Outdoor clothing and more. 30% off site-wide, with extra 50% or more off clearance. No code.

Mazé Method. Yoga with one of my favorite, most well-respected, highly-trained teachers. 40% off online courses with Countdownto2021

Meas Active. Women’s activewear. 30% off no code needed

MyoStorm. Meteor heated, vibrating, massage ball. $30 off through Friday.

Oofos. Most comfortable recovery footwear on the planet, and sandals that are NOT flip-flops so they won’t eat your feet. 20% already discounted styles, code HOLIDAY20

Orange Mud. Hydration packs and vests, and the one-of-a-kind transition wrap. 30% off with code BF2020

Picky Bars. 30% off site-wide through Monday. An extra 30% off your first Picky Club with code BFS2020

Piloxing. Get certified to teach any of the PIloxing methods, hybrid models using boxing, pilates, and more. 40-50% off

PRO Compression. My favorite recovery socks (but you can wear them while you run, too!). 62% sitewide, so Marathon and Elite styles come out to just $19/pair! Use code BFDEAL through December 5. Free shipping over $49 too

P.volve. Take 50% off all workout kits with code BF50.

Rabbit. Clothing for runners. Spend up to $100 get 20% off; spend $100 or more to get 30% off; and spend $400 or more for 40% off.

R.I.P.P.E.D. 50% off the last Rumble instructor training of 2020 with code RnR50 (includes CEUs)

Rollga. Body-friendly foam roller and yoga tool in one. BFCM10 for $10 off through December 1 (may not be combined with other offers).

Rumi Spice. Veteran-owned business improving the lives of others through yummy spices like saffron and more. Spend $100, get 30% off with code BF30. Spend $25, get 25% off with code BF25. Codes good through December 1.

Ryka. Women’s athletic footwear. 25% off and free shipping with code PINKFRIDAY

Runderwear. The entire site is 25% off with discounts up to 50%.

Sadie Nardini/Fierce Yoga. 50% off most yoga courses, both the ones for personal home practice AND the teacher trainings (good for CEUs/Yoga Alliance)

She-Fit. Leggings and the ultimate in adjustable sports bras with serious staying power. Up to 50% off, no code needed.

Skora. 20% off all shoes with HOLIDAY20 and 50% off clothing with APPAREL50

SLS3. Compression and recovery gear. 50% off clothing and accessories with code BF50. Save $100 on compression recover boots with code Boots. Free US shipping, too.

Solo Stove. Portable fire options for warmth and for cooking with a lifetime warranty. 25% off their ultimate bundle

SOS rehydrate. Hydration product in a variety of flavors. 30% off with code CYBER30 through December 1.

Spartan Races. 30% off all races + the Spartan Pass — Trifecta with code BF30, plus up to 50% off merch.

Sports Basement. My favorite SF Bay Area sporting goods store both for the in-store experience (great prices, knowledgeable staff) and for supporting all the race companies. A variety of deals on various brands, with shipping or pick-up options available.

Star Cycle PORTLAND. Cycle studio in Portland, Oregon. Purchase a $100 gift card, get $25 credit in your account, through November 29. (limit 4)

Stroops. Premium resistance bands, anchors, attachments, and education. Stroops are portable, making them a great choice if you don’t have a permanent work-out room or home gym. Site-wide sale up to 50% off through Monday, no code.

Stryd. Shoe device that helps runners measure power to improve their run. $20 off with code IWillBeReady through November 30

Sweaty Betty. Athletic clothing for women. 30% off 5-star products with code CHEERS

Sweet Spot Skirts. Based in Vancouver, WA this company makes adjustable and reversible skirts to wear over leggings. Great for when you want to wear leggings, but feel a little exposed (or just want to look cute). I own three. 20% off with FUNLIFESTYLE

Terrapin Events. $10 off the Ugly Sweater 5k, 10k, and Half AND the Back On Track 30 Day Challenge (January 2021) through end of day Friday.

Thorlos. Socks! 25% off everything and free shipping, through December 2.

Toe Sox. 30% off everything.

Trigger Point. SMFR tools from The Grid roller to foam balls and more, plus education on how to use it. 25% off with code HOLIDAY25

TRX. Suspension trainers, slam balls, battle ropes, and more. 20% off site-wide, no code needed

Xen Strength. Yoga with weights! Get 35% off a yearly membership with code XENFOUNDER through December 4. 7-day free trial.

Yoga Download. Spin the wheel on the website to reveal your own “mystery” discount.

Yoga International. 30% off selected courses for home practice and for teachers. Use code COURSE30 through November 29.

Yoga Medicine.50% off all Yoga Medicine online courses with code FLASH50 through midnight, December 2.

Yoga Society. Yoga wear and practice gear. 40% off site-wide, no code needed

Zumba Wear. Clothing inspired by designs for Zumba. Various deals on an assortment workout and athleisurewear, no code needed. Try code TrainBain for an additional discount.

Added End of Day, Thanksgiving

RunSmart Online. Save up to 50% off programs (Run Smart Prime, Base Six Bootcamp, etc.), and $20 off a year subscription.

SissFit. 40% off all .pdf guides with code TURKEY40 through Monday.

The BioMechanics Method. 50% off all CEC courses through November 29

Pro Hair Ties. THANKS20 for an extra 20%  off, expires November 27.

Oxygen Magazine. “Oxygen Pass” $34.30 (usually $49/year) or “Active Pass” $69.30 (usually $99/year). Code applies automatically, but in case it does not for you, code is Cyber Week 2020VeloPress. 30% off all titles, ends November 30

Added Friday, Noonish

Alchemy 365. Streaming fitness service. Get your first 3 months for $4.99/month with code LETSGO

Brazyn Life. Foam rollers that pack flat for travel. 20% off with code HEALTHYHOLIDAYS20

Booty Bands. Workout bands, thick ones (not the flimsy kind). $20 off with code 20BF

Fitletic. Running belts to hold your gadgets. 30% off sitewide with HOLIDAY30

Hammer Nutrition. A variety of deals, plus use code FFS20 and get 2 HEED singles in all-NEW Cherry Bomb flavor, a $3.80 value, FREE with your purchase.

Injinji. Toe socks for athletes and runners. 20% with code SOCKUP

Latinos Run. 50% the entire store with code BLACKFRIDAY

Lil Buff Protein. Personal sized cakes and frostings packed with protein. 20% off with code BF20

Marmot. Clothes for playing outside. 30% off everything, 50% off clearance items. No code.

Melt Method. SMFR techniques that use softer tools and anatomy (science!) to release stuck tissues. Up to 40% off site wide, plus a six month subscription to Melt on  Demand plus a Starter Kit for $69.99

The North Face. 50% off the UX Down Parka. No code.

Nuun. Hydration products. Spend $30, use code TURKEY 20 for 20% off. Spend $50, save 30% with code TURKEY30. Spend $70, save 40% with code TURKEY40.

PRIDE Socks. 25% off with code rainbowfriday

RAD Roller. SMFR tools and education. 25% off with code CYBERWEEKEND

Roll Recovery. Amazing gadget for rolling and compression, plus foot roller, and more. 10% off with cod ROLL2020

RooSport. Magnetic pockets to hold stuff when you run, power banks, loungers. 40% off with code Black40

Runderwear. 50% off site wide, no code

Skora. 50% off apparel with code APPAREL50

Soflete. 50% off the gym duffle, 30% off tee shirts, no code needed

Suunto. Superior sports watches from Finland. Up to 60% off, see website

Tailwind Nutrition. Fuel for your entire day of running. Save 20% off everything, no code needed

Ultima Replenisher. 30% off  GIVETHANKS30 ends Monday.

Yoga U. Continuing education for yoga students and yoga teachers. Save 10% on one course with Code YOGA10. Save 25% on two courses with Code YOGA25. Save 40% on three or more courses with Code YOGA40. All discounts apply to 3-part recorded online courses

6 Pack Bags. Stylish totes for meal prep, with built-in compartments that are perfect to safely carry meals—cold packs, too. 50% off with code BLACKFRIDAY50

32 Degrees. Up to 75% off site wide, no code needed

Charge Running. Coach-led LIVE runs, or you can access the recorded ones. $1 for your first month.

Your Turn: What Did I Miss? What’s New?

Got details? Drop a comment with any intel you have, or updates on what I’ve shared. (Maybe Cyber Monday deals get better? Who knows?) What are you planning to get for the athletes in your life? Need to drop a hint to a clueless relative?

Oh, and if you are a brand ambassador, please feel free to share your discount codes–but let us know you’re repping the brand.

The holidays are coming, in case your email inbox isn’t jammed full of pre-Black Friday offers or you otherwise somehow missed it. Wondering what to get the runners in your life to show them you care? Let’s start with essential safety gear. Bonus: all of these suggestions work for cyclists and others who might be outdoors at night. Many of these brands are offering the same or similar deals at your local running and cycling shops, so shop local if you can.

Be Safe, Be Seen

NoxGear Tracer 360 vest

NoxGear. My favorite way to be seen, hands down. Their best-known product is the Tracer360 vest, and personally I think everyone who runs at night should own one. Essentially it is a lightweight, minimal “vest” that you wear over your regular running clothes. (More of a belt that has loops that go over your shoulders–doesn’t add bulk.) The shoulder straps light up, and there are both solid color and flashing pattern options. When it’s dark outside, there’s no way you’ll be missed. Save 35% on all NoxGear with code BRIANARUNS (courtesy of @matmilesmedals). https://www.noxgear.com/tracer360

ProViz. A few years ago I won one of these jackets in an online contest, and I still cannot believe my luck. The fabric seems like a grey/silver until light shines on it and then BOOM! it lights up like someone plugged it into a socket. (sturdy and long-lasting too, so think of this as an investment in your night wardrobe forever.) No photo I take will do it justice, so I highly recommend you go look at their website. ProViz makes sport-specific safety clothing for runners and cyclists, and also has a line of general activewear including fleece lined visibility gear for less sweaty endeavours. The 2020 Black Friday deal is 20% off everything. https://www.provizsports.com/en-us/

Knuckle Lights. Useful for all situations where you might run in the dark, from casual night jogs to ultrarunning events. Knuckle lights strap to your hands, just like the name indicates, and increase your visibility in two ways: (1) your literal visibility to others (traffic, cyclists, other runners, etc.) and (2) your visibility in the sense that you can better see the path in front of you. There’s a money-back satisfaction guarantee, and a five-year warranty, so you’ve pretty much got nothing to lose. I’m proud to share the love, since Knuckle Lights is based in Oregon. https://knucklelights.com/

Brilliant Reflective by 3M. If the runner in your life is picky about gear, or likes maximum options, you can help them make the gear they already own and love reflective. Brilliant Reflective Strips come in both stick on (temporary, pull back off) and iron on (more of a permanent solution) options. This is one of the least expensive ways to up your visibility, and you can add it to your clothing, bike helmet, or even your bike! There are multiple varieties and colors too. https://brilliantreflective.com/

Safety Skin. We all know that one guy who runs in shorts and a tank top, year round, regardless of weather or temperature. If that’s you or the runner in your life, Safety Skin is for you. Safety Skin is basically a deodorant-like stick with a wax base that you put directly onto your skin. This makes it easy to put a reflective strip anywhere on your body, regardless of whether you’ve got clothing there. There’s a sunblock option too. https://www.safetyskinproducts.com/

Other Options. When looking at winter running or cycling gear, keep an eye out for gear with reflective properties. Most major brands have at least one line of tights, pants, shorts, etc. that has a reflective strip or pattern on it. Gear can also have reflective properties, for example on a SPI belt or an Amphipod hand-held bottle. Staying seen is one of the top ways to avoid getting hit!

Be Safe, Carry ID

I’ve looked around, and there is really no substitute at all for a Road ID. It’s superior to carrying just your phone since most phones screen lock, and even better than a drivers license since the Road ID can get crucial medical or allergy information to responders that your state-issued ID cannot. I’m so in love with the Road ID that I personally own three or four (I have one that was specific to the original FitBit, obviously I’m not using that one anymore…). No one likes to think about it, but what happens if you are out on a run, by yourself, and something awful happens–you get hit by a car, you have a heart attack or a stroke? Road ID helps make sure first responders and emergency personnel can help you appropriately. I’m a wrist ID person, though I’ve used the velcro on the bands to connect my Road ID to my running vest. I bought one for my Dad, I bought one for the family dog. If your arm party is already strong, you can get a Road ID to attach to your running watch, your Apple watch, or your shoe. My favorite part of Road ID is the connectivity part: in the event I am unable to assist first responders, there is a code on the ID they can use to access my essential medical details (which I keep updated) and my emergency contact list. The cost for this is minimal, even for the low mileage I run each year. Peace of mind for all of my family, too. Did I mention the engraving is guaranteed for life? Road ID also has an app that allows people YOU select to follow you in real time, which is super useful if you have an accident and can’t tell your family which hospital you are headed to. Current sale is 20% off, and up to 80% off of the clearance items. https://www.roadid.com/

Be Safe, Stay Connected

Wearsafe Tag. If you find yourself in an unsafe situation or suddenly needing help, the Wearsafe Tag is your best friend. When you get the tag, you download an app and set up your contacts list. If you find yourself needing help, you just push the button on the tag. The app alerts your contacts that something is wrong and sends them a live audio feed. Your contacts can use the app’s group chat feature to coordinate a response–which might mean going to you directly, or might mean calling 911. The tag vibrates to let you know someone has seen your alert, and you can press the button again to let them know you’re okay–the app will turn blue to alert them you’re okay. It’s easy to strap or clip the tag to your running gear. If you have a friend who runs alone and you worry, this is the perfect gift. https://wearsafe.com/

Be Safe, Be Aware of Your Surroundings

Aftershokz. Regardless of whether you’re running at night or during the day, the number one thing you can do to promote your own safety is to stay aware of your surroundings. Unfortunately, many runners go out wearing noise-canceling headphones that impede their ability to hear what is going on around them, from other runners to approaching cyclists to cars. (Really, it just takes one bicycle-runner collision to really mess up your body.) I’ve been a huge fan of Aftershokz for a long time. Instead of buds that sit in your ears and block out other sound, Aftershokz sit outside of your ears and use bone-conduction technology. This means you can hear everything going on around you. Fun fact: there are also Aftershokz for swimmers! https://us.aftershokz.com/ BUT WAIT! If you want to save up to $35 off (discount depends on what you order) all bone conduction headphones, use this link from @MatMilesMedals: https://glnk.io/4w4/sharp  (On December 6, the link returns to a 15% discount)

Be Helpful: What’s Your Go-to Gift for Runner (and Athlete) Safety?

Drop me your favorites! What’s the best gadget, piece of clothing, or product that helps keep you safe while you’re out? What do you secretly hope to find under the tree, in your stocking, or waiting for you wherever your presents appear?