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Inspired by Jenna Blumenfeld’s article, 5 food trends that should end in 2018, I offer you Six Food Trends That Need To Die Immediately. (For the record, I’m on board with all of Jenna’s recommendations–erythritol [I would expand this to “overuse of sugar alcohols”], bottled water, protein overload, natural flavoring [at least where the flavoring ingredients can be described legally and accurately], and “pixie-dusting,” which is throwing in a dash of some ingredient like turmeric or reishi and then splashing claims about the ingredient on the packaging even though there isn’t even a single serving of the ingredient in there.)

Six Food Trends That Need To Die Immediately

“Clean Eating.” I love the idea behind clean eating–eat more produce, more whole food, fewer things that fall into the category of over-processed junk food. It pre-dates the zany blogger-amplified contemporary “clean eating” by years. See, for example, Tosca Reno’s series of books (influencer link) which started in 2007 and focus on healthy and nutritious eating, not a ton of restrictive rules. (BTW, there is LOTS of processed food that is not over-processed. A few examples: fruit that is washed, sliced, and frozen; shredded and bagged salad; simple pico de gallo in a tub.) More apples, more carrots, fewer Twinkies, fewer Fruit Loops. I really loathe the actual term, “clean eating.” It implies that anything that doesn’t fall into the approved definition is dirty or contaminated. It’s a way of letting disgust define your eating (or It’s just one step from “clean eating” to dietary snobbery and an attitude of superiority. The term is readily accepted in most circles, but it’s easy to take it too far and twist a basically fine idea into an obsession or an eating disorder such as orthorexia. In my own experience, I have a friend who became so particular about the food she was eating that when she went to visit her parents there was “nothing to eat.” That might sound normal if you grew up in a meat-and-potatoes Midwest suburb, but her parents own and operate a produce farm and orchards. I’m not the only critic of “clean eating;” check out the evaluations by Vice, Vogue UK, a variety of other publications (you can use Google to find more), and the Daily Mail UKs piece on how clean eating hurts women. There’s even a film on the subject, Clean Eating–The Dirty Truth. Let’s continue to believe in, and advocate for, healthy eating and access to nutritionally dense food like fresh produce for ALL people, but let’s quit using judge-y language to do it, eh?

All “Natural”?

“Natural.” The word natural conjures up all sorts of wholesome images, and the people marketing to you know this. The problem is that the word “natural” is susceptible to all sorts of interpretations. I don’t care if you use the word with your own definition. What I take issue with? Using the word “natural” on consumer products and food. Why? Unlike many of the words on your food and household products–words like juice, cheese, and organic–the term “natural” has no legal meaning. It’s not defined by the FDA. This means anyone can put it on any package with any intended meaning. Almost worse, it means a small group of lawyers are wasting limited judicial resources on lawsuits. There have been lawsuits challenging the use of the word natural on products that contain GMO corn, high-fructose corn syrup, types of vanilla, xanthan gum, and for products such as green tea that when tested had “trace levels” of glyphosphate, juice made from concentrate, cheese and yogurt made from milk from cows that ate GMO grains, and pita chips with B vitamins created synthetically but identical in every way to those found in nature. You can read more and find links on this Washington Post article. There are two easy solutions to this problem. One, ban the use of the word “natural” on all consumer products. (No one is going to like that solution.) Two, require any product using the word “natural” to include a footnote that states “the term natural has no legal meaning, and is not a guarantee of the quality or origin of this product.” There are other ways to resolve the “natural” dilemma, of course, but if we wait for the FDA to step in my great-great-great granddaughter will be president.

P.S. I’d like to remind you that “natural” does not have the same meaning as “healthy” or “good for you.” A few 100% natural items to consider: cyanide, crocidolite asbestos, white oleander, poison dart frogs, black widows, volcano, cobras, certain bright red mushrooms, hemlock, ticks, manure, MRSA, listeria, malaria, salmonella…and the list goes on.

It might taste good, but it’s not removing toxins or cleansing anything

Detox, tea-tox, pre-tox, cleanse. Everything marketed in this category makes me want to vomit because it is so grossly misleading that it is unconscionable. Worse, many of the recommended practices can cause health problems in healthy people. But let’s start from the top: The term “detox” is used in the medical realm to refer to medical interventions for a person who is physically dependent on a drug and treatment of the associated withdrawal symptoms. “Detox” may also used in the case of an accidental poisoning. For an actual, real detox, there is science to explain exactly what toxic substance is being removed from the body, and how it is being removed. For example in many case of poisoning, activated charcoal is used to absorb the poison (“activated” means it has been treated to make it more absorbent, allowing it to soak up more) and generate a laxative effect to help it exit the body. (There is chemistry to explain how this works, and you can go look it up.) Commercially marketed “detox” and “cleanse” products claim there are mysterious “toxins” built up in your body and if you release them from your body by taking the magic pill or drinking the special smoothie, you will improve your health. Even if they specify a scary-sounding “toxin” (heavy metals!) none of these products will explain to you which toxin(s) they allegedly remove, nor will they explain the chemical and biological means by which they allegedly remove these toxins. (Because they don’t.) There’s not a single, credible, peer-reviewed study showing any detoxes achieve the results they claim–all detox claims are 100% hype. For the amount of money going into this market, that’s beyond suspicious. Worse, some allegedly detoxing things can be dangerous. Colonic irrigation has no proven benefits, for example, and most “tea tox” products either contain ingredients that sound nice but do nothing or known laxatives (such as senna)–and of course they are marketed as “100% natural.” Ugh.

As for the term cleanse, if your kidneys and liver are functioning properly, you are “cleansing” right now. Go look at a basic human anatomy text and read about the circulatory and urinary systems. (BTW, if your kidneys and liver are NOT functioning properly, you should be under medical care–poorly functioning kidneys may require dialysis to keep waste products out of your bloodstream, for example.) If you are afraid your body has bad stuff in it that needs to get out, start by “cleansing” your kitchen of all the things containing stuff you don’t want in your body.

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Alkaline everything. Let’s go back to basics. Your body works very hard to maintain a state of equilibrium called homeostasis. Basically, your genes are pre-programmed to know what is best for your body on any given scale. Think about your body temperature; your body naturally regulates to keep you from getting too hot or too cold (you sweat in the heat, and your body sends more blood to your core in the cold, among other adaptations). In chemistry, everything has a pH based on how acidic it is. At one end of the 0 to 14 scale is 100% acid  (pH 0) and on the other end is 100% not-acid, also called alkaline (pH 14). Just like your body adapts to keep your temperature at the right place, it also adjusts to keep your pH at the right place. Different parts of your body have different needs in terms of pH, for example your stomach creates an acidic environment to help you digest food while your blood is slightly alkaline. Your body (and specifically your kidneys) works really hard to keep your blood at the right pH because allowing it to get even a little bit too acidic OR a little bit too alkaline means you will die. While I love the idea of getting Americans to eat more green vegetables, you’re never going to “alkalinize” your body by eating them. If you did, you’d die. Oh, and in case someone tries to argue that a change in urinary pH is proof in support of this unscientific nonsense, remember that urine is a waste product kept in a holding tank (the bladder) so the body can get rid of it.

Hype and confusing messaging about products is designed to keep you spending.

Profiteering via ignorance and disinformation. This is so rampant in the consumer marketplace, in every category of product. This is a sugary kid cereal advertising it is made with whole grains–even if true, that just makes it slightly better than the non-whole-grain alternative, it doesn’t turn Cap’n Crunch into health food. This is products touting that they are non-GMO when there isn’t even a GMO version of that product or its ingredients available (e.g. salt, popcorn, and EVERY product that doesn’t contain squash, cotton, soybeans, field corn, papaya, alfalfa, sugar beets, canola/rapeseed, potato, and one type of apple which are the only available GMO crops) and failing to mention that no one has so much as gotten a tummyache from a GMO. This is any product that relies on consumer ignorance or fear to help sell itself. We are better than this. Consumers deserve to be educated and know the facts, and companies should be working to make this knowledge easier to obtain, not harder.

Nutritional Imperialism. As Americans, we live in one of the richest nations on Earth, one that wields a considerable amount of political and economic power. Unfortunately, we collectively end up pillaging other nations to support our needs and wants. All of those exotically sourced ingredients? Many have a negative impact on the environment and the economy in their nations of origin. Take palm oil, for example. As demand increases, we’re threatening the orangutan population and rapidly increasing deforestation. (Details at Rainforest Action Network, Say No To Palm Oil, World Wildlife Fund, Union of Concerned Scientists.) Companies are responsive to consumer demand, so why not demand the companies that make the products you buy use sustainable palm oil or an alternative? (There’s a debate on whether palm oil can be truly sustainable, but I’ll leave you and Google to that.)  Palm oil isn’t the only bad guy, it’s just an example.

One of the alternatives to nutritional imperialism is trade that helps build and sustain the local economy while respecting the environment. This isn’t necessarily the same as Fair Trade, which is a specific third-party certification that can be cost-prohibitive for small companies. A few companies doing this type of work are Kuli Kuli, which has helped women farmers in Ghana, Haiti, and Nicaragua earn an income and support their families, and Dean’s Beans, which has relationships with each of the farmers that grow their coffee beans and actively supports the farmers and communities that grow them.

Which food trends would you like to vanish?

SAVE YOUR MONEY, SAVE YOUR MIND!

First there was Black Friday, allegedly named because it is the first day of the Christmas shopping season and when retailers’ books go from red to black. (This was eventually ruined by the appearance of Christmas stuff on store shelves in September.) Then there was Cyber Monday, when Amazon and all the other .coms of the world offer deals to relieve you of whatever money you didn’t spent on Black Friday. As Wal-mart began to displace the beloved “mom and pop” stores that were on mainstreets in towns across America, and people realized where you spend money has a direct impact on what your world looks like, the “Shop Small” and “Shop Local” movements brought us  Small Business Saturday. Sure, I appreciate the season-of-buying as well as the sales, but a ton of this spending is mindless.

Then came #GivingTuesday. I personally have plenty. I’m thankful. I’m spending some of my time going through all the things I moved and parting with the things that could help someone else, but are not really serving me. (I did a lot of this before I moved too–I even gave away a big carton of books!) With the advent of Kondo-izing and Swedish death cleaning, I hope you and your family have all of the stuff you actually need and maybe you are even living with an eye towards not acquiring more stuff you don’t. Sure, things wear out and need to be replaced, and new gadgets come out that are critical (or at least useful). It’s not like clothes now last forever or shopping is over. But let’s be thankful. For me, part of being thankful is giving back to others who are not so fortunate. I’m really lucky to work in an office that supports all kinds of community involvement. I’ve barely been here half a year, and we have fundraised for a Race for the Cure team, donated hundreds of new or gently-used coats and warm clothing to homeless teen services in Seattle, given to Hoop Camp for the developmentally disabled, contributed to Lawyers Against Hunger, supported the Campaign for Equal Justice, and more.

NOTE! IMPORTANT SAFETY TIP! Before you give, make sure the organization is what it says it is, and that it will use your money responsibly. Check out Charity Navigator, or GuideStar for more information.

If you have what you truly need, I invite you to consider giving money to an organization that is helping to make your world a better place. Last year I solicited suggestions from my friends. This year, here are my own top choices.

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SAVE THE NATION!

I couldn’t decide on the best way to organize my favorites so these are in no particular order (not alphabetical, not by how much I value the work they do, just randomly there).

Southern Poverty Law Center. It’s not just about the south. Their slogan is “Fighting Hate. Teaching Tolerance. Seeking Justice.” The SPLC documents hate crimes, provides legal services, develops educational materials for children and adults, and monitors news outlets for stories about discrimination based on race, gender (including gender identity), sexual orientation, and economic status. SPLC News This Week is a weekly email covering these topics. On Giving Tuesday, a generous donor has pledged to match the first $300,000 of donations, through midnight. For a limited time, donors who give $50 or more can send a special card about SPLC’s work to an honoree. If you select this option, may I suggest sending the card to a government official? http://www.splcenter.org

Electronic Frontier Foundation. EFF works to protect the rights of everyone on the electronic frontier through technology, activism, and legal action (also called “impact litigation”). Some of EFF’s projects this year including suing the Department of Homeland Security to challenge the escalation of warrantless device searches at the U.S. Border, fighting NSA surveillance programs and forcing disclosure of signficant documentation about mass spying (ON US, the US CITIZENS!), blocking invasive web trackers through the Privacy Badger browser extension, addressing the growing power social media companies have on speech through the OnlineCensorship.org website, and so much more. (Why yes, I did just crib that from the email asking me to renew my membership!) Like NPR, you can choose a free gift at some levels of membership, and members received discounts on EFF events and merchandise. EFF is a 501(c)(3) nonprofit. http://www.eff.org

College/University/School. Pick one. The cost of higher education–and that includes trade schools–has gone through the roof. There’s no reason why only rich kids should get to have a post-high-school education. The pre-K to grade 12 schools aren’t exactly well-funded either. Create a scholarship, donate to a department, sponsor a club, or find some other way to help keep education accessible to all who desire it.

ACT LOCALLY!

For every group I know about and have listed below, I am certain there is a similar group where you live. National charities are great, and sometimes being national in scope is the best way and most efficient way to accomplish goals. (We don’t need every city to have an EFF, for example.) Other times, smaller organizations can accomplish tasks more efficiently than larger ones, or a local organization can better serve the population where it operates.

The Lawyers’ Campaign for Equal Justice. CEJ funds Legal Aid, which provides civil legal services to low-income and elderly Oregonians. Legal Aid tends to the basics and can be the difference between life and death, or safety and homelessness. CEJ funds help people fight illegal evictions, secure safe housing, get access to medical services, and escape domestic violence. You can read some of the success stories on the CEJ website. (Regardless of what you think of lawyers, those who work for Legal Aid do some of the most difficult work for some of the lowest pay. Without CEJ, Oregon’s Legal Aid program wouldn’t exist.) Poverty in Oregon is on the rise, and the demand for legal services is too.  http://www.cej-oregon.org/

East Bay SPCA. Yes, I now live in Oregon, but East Bay SPCA is the group that united me with my current kitty-love, Professor Nick Sterling. The Professor started his life in another shelter, where he was adopted. At some point things went sour, however, and eight years later he was rescued from a hoarding situation and returned to that same shelter. After languishing there several months, the East Bay SPCA identified him as a cat they might have a better chance of re-homing and took him in to their Oakland shelter. Poor kittyboy was there for months before we found each other. In 2016 (when Nick and I got together), East Bay SPCA adopted out 3,417 animals and fostered another 938. He had been there so long that he was free (his adoption fee was waived) but I donated since the cost of caring for an animal before it is adopted always exceeds the adoption fee. East Bay SPCA has multiple programs to help people keep their pets, including help finding pet-friendly housing, behavior resources, a pet food pantry, free wellness clinics and medical care assistance programs for those who need financial help, and a pet survivor placement program (to help fluffy find a home if you die first). They even have a special Second Chance Fund to help older animals find new homes. East Bay SPCA is a nonprofit funded by fees and charitable donations. http://www.eastbayspca.org 

Oregon Food Bank. Even in relatively prosperous-looking areas, food insecurity runs rampant. It’s not just rural Oregon that needs the food bank pantry shelves stocked–it’s Portland, too. You can read more about how hunger devastates children here. Delta Air Lines will match any gift of $25 or more, up to a maximum of $15,000. https://www.oregonfoodbank.org/

With Love,. Their mission statement: “With Love, exists to support foster families by providing safe, clean and quality clothing and supplies to children ages 0-5, while exuding love and honor.” Foster care for young kids is expensive–they outgrow clothes quickly and need developmentally appropriate toys–and it generally isn’t the rich people who take in foster kids. This year I’m participating in “Stockings With Love,” a stocking stuffer program for kids in foster care. All I have to do is buy 8-10+ items for either the 0-24 months group or the ages 2-6 group, put them in a bag, and label them with the appropriate gender and age. With Love, asked that donors NOT choose candy or food, and provided a list of suggestions. You can lazy-web it by going to http://www.withloveoregon.org/amazon to buy suggested items and have them sent right to the organization. Learn more at http://www.withloveoregon.org

SAVE THE WORLD!

Pencils of Promise. Education is something we take for granted in the United States, where state and federal laws protect every child’s right to an education. For $75, you can fund a kid’s education for the entire year. PoP promises that 100% of your online donation will directly support their education programs. (Read: NONE of your donation will pay for the costs of fundraising, administration, etc.) Donations build schools, train and support teachers, and keep kids in school supplies. PoP also has a handwashing initiative, WASH, which teaches kids about water, sanitation, and hygiene. You would be absolutely shocked at the amount of death and disease that could be prevented by a bar of soap and knowing how to use it (and equally shocked at how few of us have the luxury of soap-on-demand with clean water).  https://pencilsofpromise.org/

Gazelle Foundation. Access to clean, healthy, safe water should be a human right–but it’s not. In Burundi, people can spend four or more hours every day just to get clean water. This is a huge waste of potential for children (who should be in school), and for adults (who should be with their families). The Gazelle Foundation has nine water projects scheduled in Burundi for 2018, each of which will change the lives of people by reducing the 3+ mile trek now required to get water to 250-400 meters. That’s huge. Why Burundi? Burundi has a very high child mortality rate, largely due to lack of water. Waterborne contaminants are the leading cause of death in Burundi. To date, Gazelle Foundation has provided 80,660 people clean water FOR LIFE. That includes 24 schools, churches, and hospitals, 126 miles of clean water pipe, and the creation of 4,200 new jobs in Burundi.  https://www.gazellefoundation.org/

Back on My Feet. Homelessness isn’t an intrinsic part of anyone’s identity–it’s a condition some people experience, many through no fault of their own. BoMF combats homelessness through the power of running, community support, and essential housing and employment resources. It operates in 12 major cities. As runners know, running builds confidence, strength (including mental!), and self-esteem. These are all qualities you need to succeed, and come back from a major blow to your self-worth and identity. Changing the way we think about and address homelessness is revolutionary–which is why I put this in the Save the World category. On Giving Tuesday, the Bill and Melinda Gates Foundation is matching all donations. https://www.backonmyfeet.org/

Finally…SHARE?

There are a million ways you can help others with just a few dollars. If you have other charities you support, please leave a comment and share that information with others?

If you found this useful, would you please share it?

Following last year’s smash hit catalogue of deals to support your sweaty and fit life, I’ve decided to reprise the original post. These are listed in approximately alphabetical order. (Last year I categorized them all, and that was a pain in the butt.)

Here’s the scoop:

I’m reporting the deals as I learn about them, which is primarily by email and social media–reach out if you’ve got scoop that I don’t! My goal is to include the what (what’s the deal?), the how (how do I get in on it?), the where (what’s that website again?), and the when (how long until it expires?). Not every deal is providing me with that level of detail, of course. Assume that (1) all the information below is all the information I have on the who, what, why, where, when, how; and (2) I am relying on the accuracy of information reported to me by others. It’s highly likely I will update this page multiple times between now and Giving Tuesday, November 28, 2018.

Affiliate links, if any, will be clearly indicated per my Integrity First policy. TrainWithBain has sole authority to determine what to include on this list (though suggestions and comments are welcome).

If you happen to live in Portland, Oregon (or be shopping there), download the Little Boxes app and check out pdx.shoplittleboxes.com for information about all things local!

Psst! Why not click here to let your Tweeps know I gathered up all the deals for runners and others who sweat? I'll keep adding, you drop comments! #TeamWorkClick To Tweet

Here are the deals:

100 Half Marathons Club. Lifetime membership for $50. Open to new members only, no discount code needed. Good through Monday, November 27th. http://100halfmarathonsclub.com/

22 Days. Vegan meal delivery plans. 30% off with code YESPLEASE. Restrictions apply, deal ends November 27. https://www.22daysnutrition.com/vegan-meals 

Aaptiv. Fitness workout app with music-driven, trainer-led workouts. 50% off a year of unlimited access ($49.99 total). http://aaptiv.com 

Aftershokz. RSVP to http://exclusive.aftershokz.com to get in on the deal. AfterShokz will send you an invitation link, only valid for the first 1000 orders! #GiveGoodVibes

Amino Vital. Pre-workout, hydration, and recovery beverage mixes. Save 30% off site-wide with code HOLIDAY through November 27. http://www.amino-vital.com/store

Amrap Nutrition. All AMRAP products are 50% off. http://amrap.us/50offAMRAP

Apera. Bags for sweaty and fitness types. Spend $175 and save 30% through cyber Monday. Spend less and save 20%. http://www.aperabags.com

ASICS. Running shoes, athletic shoes, clothing, and more. 30% off select styles with code BLACKFRIDAY.  http://www.asics.com

B Yoga.  Yoga clothes, mats, and props. 30% off, no code needed. https://us.byoganow.com

Barre3. Books, subscriptions, clothing and more. Sale prices listed on website–includes Handful bras, and some DVDs are just $3! Ends Monday. https://shop.barre3.com/collections/sale

Bay to Breakers. May 20, 2018. Special pricing through Monday. Adults: $49.99; Child (Under 18): $24.99; Centipede (Groups of 13 or more): $5 per person discount; VIP: $119.99; Breakers Bonus – $10 add-on this weekend only (normally $20 – that’s 50% off!) Register here: https://events.racepartner.com/baytobreakers

Best Damn Race.  Use code BLACKFRIDAY2017 to save on any race in Jax, Safety Harbor, Orlando, or New Orleans. Expires November 26. http://www.bestdamnrace.com

Beverly International. Nutrition for athletes and bodybuilders. Discount code BFAB. (1) 25% off any order up to $100 at regular price; (2)  30% off if your order total is from $101 to $150; (3)35% off if your total reaches $151.00; (4) 40% off if your total reaches $200.00 or higher before applying your discount code. https://beverlyinternational.com/store/

Blue Ridge Marathon. April 21, 20178. This *is* “America’s Toughest Road Race.” I had a glorious DNF last year when the race had to be black-flagged due to weather and it was one of the best races I had all year. Score 20% off the price (but not the elevation change!) using code RUNBLACKFRIDAY.  http://www.blueridgemarathon.com/

Bombas. Great socks that give back (for every pair you buy, a pair is donated). I’m personally a huge fan and have these in my sock drawer and have given them as gifts. If you haven’t looked lately, they have  expanded from the original lineup of cotton “sweat sock” styles and now have dress socks, more colors, and wool. Get 20% off with code HOLIDAY2017. Combined with the box/set/pack discounts, you could save 35%. https://bombas.com/

Brooks Running. Shoes and clothes. Various specials, like 45% off Glycerin 14, 35% off sports bras, and free shipping. http://www.brooksrunning.com/en_us/offers-and-promotions.html

BUFF. If you read the blog you know I’m a huge fan and own a BUFF wardrobe.  Now through Cyber Monday, all sorts of things are 50% off.  http://buffusa.com/shop-buff/sale.html

Buffalo Marathon. I highly recommend this race! (Check out my review and review and review.) $10 off the half or full, May 27, 2018 with code BLACKFRIDAY. Offer expires Friday, November 24th at midnight. https://www.buffalomarathon.com 

Bumbleroot. Baobab-based hydration powder. 25% off orders over $40 with code 25THANKS; 30% off orders over $75 code 30THANKS; 40% off orders over $100 with code 50THANKS (yes, the email said 50 on the code…) https://shop.bumblerootfoods.com/

Bunny Butt Apothecary. I’m a fan of this small business that makes soap, body cream, and other body care products. The Whipped Cream in ‘Let Them Eat Birthday Cake’ scent is my favorite. You can shop at https://bunnybuttapothecary.com/ or shop their Etsy store. 25% off your order at either location through Cyber Monday, with code BLACKBUNNY17.

Buti Yoga. Pre-order the new Buti Sculpt DVD for $29.99 (regular price $39.99) and receive a free digital download if you order by 11/24. Sculpt DVD ships 12/5. Black Friday only deals include 20% off clothing, discounts on certifications, and more https://butiyoga.com

ChiRunning and ChiWalking. Take 25% off the online store (excludes workshops and events). Use code THANKS through Monday. https://www.chirunning.com

CLICK. Coffee and protein! 15% off all merchandise (Click and swag), with code BlackFriday17. https://www.drinkclick.com

The Clymb.  Gear for sports and other adventures. 25% off site-wide with code SAVE25 https://www.theclymb.com

Colorado Threads. Mrs. Claus yoga pants are on sale for 35% off with code HOLLYJOLLY.  https://coloradothreads.com/collections/holiday/products/mrs-claus-yoga-pants-special-order

The Color Run. Up to 50% off, plus spend $30 and get a free pair of mint party shades or spend $50 for the sades plus free domestic shipping. https://store.thecolorrun.com

Dean’s Beans. Great coffee from a company that works with coffee farmers, and works on community development projects in coffee country. Also connects people to their coffee farmers via internships and the Java Trekker programs. Deals on Cyber Monday ONLY, 10-50% off select items. http://www.deansbeans.com

Detroit Free Press/Chemical Bank Marathon. Gear on sale through Sunday, November 26th. Free shipping through November. The less they have, the less you pay. Get ready to register for the race on December 4! https://playmakersfit.com/collections/detroit-marathon

Detour Bars. Protein bars. Detour will donate one bar for every bar purchased through Cyber Monday. 30% off everything. https://www.detourbar.com/view-all-products/

Dona Jo. Really cute, colorful women’s workout wear. I haven’t tried it yet, but the skirts and tights look adorable and comfortable. 40% off with code thanks40, only on Friday. https://www.donajobrand.com

Dream Water. Dream water, creators of a bottled “shot” that is supposed to help your sleep better, now have a powder you mix yourself (less waste, etc.). Subscribe to the sleep powder auto-delivery for 50% off, for up to a year. Ends November 24 at midnight. https://recurringcheckout.com//s/dream-water-usa/checkout/recurring_product

EBoost. Hydration and nutrition products. 40% off with code CYBER40 ends on Monday. https://www.eboost.com

Elliptigo. Long stride, stand-up, elliptical cycles for cross-training. Various sales and markdowns, and flexible financing.  https://www.elliptigo.com

Enell. 30% off sports bras that keep the ladies locked and loaded. Code ENELL30. Ends November 27.  https://enell.com

Feetures. Athletic socks from a family owned company right here in the US. Some of the stripey new line are cute enough to wear to work! 25% off all orders over $35 with code CYBERDEAL.  https://feeturesrunning.com

FitBit. Save up to $50 on select models (ends November 27), some accessories on sale too (ends November 29). http://www.fitbit.com

FitBook. The best fitness tracker out there, and cute and functional accessories and clothing to support your fit life. Discounted bundles. 60% off the “this is my happy hour” fit mats with code BLACKFRIDAY. Friday only. https://www.getfitbook.com/collections/black-friday-1

FitFam. Virtual races with cute medals. Head to their Eventbrite page for 15% off.

Fit (ish).  Fitness and leisurewear apparel. 50% off and free shipping with code BF2017   https://fitishapparel.com

FitTour. Home-study fitness certifications. The first 100 certifications purchased for $39.99. While supplies last. http://www.fitour.com

Glukos. No coupon necessary to save on running fuel. 40% off, ends Friday.  https://www.glukosenergy.com

GoPro. $50 off the HERO5 black plus a free accessory pack. https://shop.gopro.com/cameras/hero5-black/CHDHX-502-master.htm

Gu Energy. 20% off store wide. https://shop.guenergy.com 

Hammer Nutrition. Friends and family sale. 15% off fuels, 20% off supplements, 30% off clothing, 50% off  clearance.  http://www.hammernutrition.com

Health Warrior. Save 40% on everything with code CHIAHOLIDAYS. I highly recommend the sea salt caramel! http://www.healthwarrior.com 

Hot Shot. Recovery drink. Buy a 12-pack, get a 6-pack free with code HOTDEAL. https://shop.teamhotshot.com

IDEA Health and Fitness Association. 40% off site-wide on Friday only. Some exclusions probably apply, but it seems to cover the main conferences, continuing education for fitness professionals, and merchandise.  http://www.ideafit.com/black-friday

i declare! Charms and jewelry for runners. 30% off the entire site Friday only.  Use code BLACKFRIDAY30 http://www.ideclarecharms.com

ilovetorun. Apparel, gifts, and running challenges on sale. https://ilovetorun.org

Ink ‘n’ Burn. 30% off everything, Friday to Monday. http://www.inknburn.com 

Inside Tracker. Blood testing and recommendations for athletes. Check it out and wait for the pop-up on the website. $200 off the Ultimate plan. https://www.insidetracker.com/

Intelligent Change. The Five Minute Journal (love it! I have the app) and The Productivity Planner. 25%-40% off of your order, based on the number of items you buy. Stock up, or buy for your entire team. Through Monday. https://www.intelligentchange.com/products

Inversion Junkies Apparel. Use code HOLIDAY50 to get 50% off. Expires November 30. https://inversionjunkieapparel.com

JNL Fitness. Workouts by fitness model Jennifer Nicole Lee. 30% off streaming workouts,  coaching, and more with code ITSREDHOT http://www.jnlgym.com

JasYoga.  Yoga for athletes who don’t necessarily “do yoga.”  15% off with code GIFTLOVE and free shipping. Now through November 27. https://www.jasyoga.com

Julep. Nail polish (and makeup) specials, with free shipping on orders over $10. http://www.julep.com/holiday-gifts/black-friday-2017.html

Jumpsport. Save $80 off of an elite trampoline with code JOLLY80.  (Other discount codes available on the website. http://www.jumpsport.com

Kill Cliff. Endurance and recovery drinks,  as well as apparel and accessories. $16 off all 24 packs, 30% off apparel and gear. No code necessary. http://www.killcliff.com

KIND Snacks. Save 25% and get free shipping on orders over $25 with code Snacksgiving. Ends November 27. https://www.kindsnacks.com

Kurma Yoga. Yoga supplies like yoga wheels, mats, and blocks. 20% off with code BLACK.  https://www.kurmayogausa.com/

Lebert Fitness.  $50 off all fitness equipment with code BLACK50.  http://www.lebertfitness.com/Products/Promos/BlackFridaySale.aspx

Life Aid. Nutrition beverages. 25% off everything and 50% off your first month of BevBox monthly delivery service with code BFRIDAY17. Black Friday only. https://www.lifeaidbevco.com

LifeBeam. The Vi trainer–AI run trainer–for $139 (regularly $249). I just bought one of these and I’m loving it. Monitors your pace, heart rate, etc. and integrates with Strava and other platforms. Stream music via Spotify or the app of your choice. http://share.getvi.com/x/lfFSmr (this is an affiliate link; if you use it, we each get a $25 gift card)

Livermore Half Marathon. March 4, 2018 in Livermore, CA. (I’ve run this race at least twice and recommend it for the great after party and the views on the course–check out one of my reviews here). Save $15 with code THANKS through midnight on Monday, November 27th. https://www.motivrunning.com/livermore-halfmarathon/

Lorna Jane. Fitness apparel. 30% off online and in store. https://www.lornajane.com (When you sign up for the email list you get a discount…it’s unclear if this is stackable, but you might try it.)

Lucy. Active wear and yoga clothes for women. Currently 30% off of select tops. It appears the deals may be rotating or changing during the weekend? The email isn’t clear about that…  http://www.lucy.com

Manduka.  Yoga mats, straps, blocks, props, and clothing. 25% off site-wide, some products excluded.  https://www.manduka.com

Melt Method. Self-myofacial release education and tools for pain-free living. Free shipping on orders over $150, and $250 off select trainings. More to come on Monday. http://www.meltmethod.com

Mizuno. Running shoes and more. 25% off and free shipping. Code MIZBFF1120. Exclusions apply.  https://www.mizunousa.com

Motiv. Fitness, heart rate, and sleep tracker wearable that is a ring, not a bracelet or a watch. Save $30 when you order through their instagram link (going directly to the Motiv page doesn’t provide the $30 off). Save $20 when you buy two or more.

Natural Vitality. Vital Calm magnesium supplement, 40% off AND get free shipping with code FBSALE. (It appears code CALM-FALL will give you the same deal). http://naturalvitality.com

Newzill. Compression socks. This post isn’t going to make it in time for today’s deal, which ends at 8pm CST. (Psst! NZTHANKS for 30% off on Friday.) Check them out on Amazon (where today’s deal happened), or at http://www.newzill.com

No Meat Athlete. A bundle of resources for those eating more plants with cookbooks, menus, bodybuilding guides, seminars, a vegan challenge, and more. Special collection only available through Tuesday.

Noli Yoga. Yoga and activewear.  30% off with code BLACKFRIDAY. https://www.noliyoga.com

Nox Gear. Visibility for runners and other people who need to be seen at night. They make the Tracer360 visibility vest. Save $25 and get free shipping.  http://www.noxgear.com/landing/T3BF.html?T8_BF=1

NuuMuu. Dresses  and tees for running and sport. 20% off everything with code THANKYOU. Ends on November 28. https://nuu-muu.com 

Nutcase Helmets. Protect your head. Helmets for cycling, skateboarding, and other things that might crack your skull open. Sale collection: https://nutcasehelmets.com/collections/sale

The Om Collection. Yoga activewear. 30% off with code YOGIAPPROVED30 https://www.theomcollection.com

Oofos. Footwear with OOfoam impact absorption technology. 20% off with code BF20.  https://www.oofos.com/

Orange Mud. Hydration and gear packs for running, transition seat wrap, and other running accessories. 15% off. Use code BF2017 to get a free water bottle and head wrap added to your order. https://www.orangemud.com

Out of Africa. Shea butter body care products–I really, really like their body moisturizers. Save 20% with code THANKSGIVING2017. Expires Monday, November 27. http://www.outofafricashea.com 

Ozone Socks. All sorts of socks. Site-wide sale, no code needed, through Monday only. Save 50-75%! https://www.ozonesocks.com

Powbab. Superfruit baobab chews, body care oil. 25% off purchases through November 27 with code HAPPYFRIDAY. https://www.powbab.com

The Phoenix Marathon. February 24, 2018. Use code BFRIDAY2017 for $20 off the full and half (not valid on the 10k). Expires November 29. I herd a rumor that a bunch of the #RunHeiferRun people will be there… https://thephoenixmarathon.com

Physiclo. Compression gear with resistance built in to challenge your muscles. Save 25% and get a $10 gift card for every $100 spent. Use code BF2017. https://physiclo.com

Pitaya Plus. Dragonfruit products up to 40% before. https://www.pitayaplus.com

PLNT BSD. Apparel for a plant-based life. 20% off everything with the code HappyTurkey at  https://www.plntbsdapparel.com

PopFlex. Cassey Ho’s athletic clothing line. 30% off with code HAPPYFRIDAY and a free magic scarf if you spend $100. https://www.popflexactive.com/

Portland Running Company. Save 15% on all in-stock items, up to 65% off some items, 25% off trail running shoes, and free shipping on all purchases over $50. If you’re in Portland, shop in-store starting Friday and socks are buy one, get one free! Otherwise, use code WINTERWONDER  https://shop.portlandrunningcompany.com/

Pro Compression. Up to 55% off of select styles with code FRIDAY. Put $75 of merchandise in your cart, add the code and press apply. Ends midnight, November 23. https://procompression.com/collections/black-friday-special-collection

Quest.  Through Monday, 20% off orders over $75 but under $250. https://www.questnutrition.com/

Reebok. 50% off the Black Friday collection, 30% off yourreebok custom designs.  https://www.reebok.com/us/black_friday

Revel Race Series. Most merch on sale. https://www.runrevel.com/merch

Road ID.  15% off site-wide. Ends Sunday. https://www.roadid.com

Road Runner Sports. VIP saves 25%, everyone else saves 15%. Through November 23.

Rock ‘n’ Roll Oaxaca, Mexico. April 28, 2018. Technically not a Black Friday deal, but a half marathon for $50? Yeah, baby! 10k $30. While supplies last.  http://www.runrocknroll.com/oaxaca/register/

Roka. Sunglasses, triathlon gear, wetsuits, and more.  Up to 60% off, see website. https://www.roka.com

RooSport. Magnetic pockets for your workout gear. 25% off and free shipping with code Thanks17. http://theroosport.com

Run Far. Run-inspired clothing, 30% off with code BLACKFRIDAY. All proceeds purchased from http://Run-Far.org go to the Sgt. Sean Northcutt scholarship which provides assistance to children of veterans and active service members that have taken their own life as a result of PTSD

Run Gum. Caffeinated gum. Chew a piece or two for an energetic boost–all new formula launches today. 25% off site-wide, plus an extra 5% off the starter bundle. Use code HOLIDAY17 at the website https://rungum.com/pages/2018-black-friday-cyber-monday

Run Heifer Run. Free Heifer Belle with any apparel purchase. http://www.runheiferrun.com

Run Ink Designs. Cool race-specific artwork and runner’s maps. 20% off with no code needed. Ends Monday at midnight. (I got my USA map with half marathon and marathon stickers last year!) https://www.runink.net

Run Smart Online. Workouts designed by a physical therapist for faster running and fewer injuries.  50% off all downloads through Saturday with code RUNSMART50.  https://runsmartonline.com/shop/black-friday-sale

Salomon. Up to 25% off for a limited time on the Salomon website.

Santa Barbara Wine Country Half Marathon. May 12, 2018. Save $10 with code THANKS.  Through November 28. https://www.motivrunning.com/santabarbara-wine-country-halfmarathon/

Sara Haley. Workout DVDs and digital downloads. Friday only, get a free baby onesie and a free copy of the Sweat Unlimited DVD with any DVD purchase (while supplies last). http://sarahaley.com

Saucony. 25% off select originals with code FAVORITE25; 30% off select sale styles with code TURKEY30; 40% off full price apparel with code THANKS40. On the Saucony website.

SCW Fitness Education. 20% off all memberships through November 30.  Use code BLACKFRIDAY.  https://scwfit.com/store/product-category/memberships/scw-membership/

Scottsdale Half Marathon & 5k. December 10, 2017. Prices good until Monday, use code THANKS. Half marathon $70, 5k $35.  More information on the races at http://thescottsdalehalfmarathon.com/ Register using athlinks.

She-Fit. Hands down, my favorite sports bra. I wore it once and immediately bought two more. (review forthcoming). Customize the fit! 25% off every bra through Monday. Actually you can save off the entire site, but you want to get this bra first: https://shefit.com/products/shefit-ultimate-sports-bra

Skratch Labs. Hydration, fuel, energy. Get a $100 gift card for $80 with code SKRATCHGIFT. While supplies last. https://www.skratchlabs.com 

SKINS Sportswear. 30% off of everything. https://www.skins.net

SLS3. Compression gear and more. 50% off select styles. Use code BF2017 on Friday only! http://www.slstri.com

Sparkle Skirts.  MONDAY ONLY up to $12 free shipping with code FREESHIP2017 https://sparkleskirts.com

Sparkly Soul. Glittery no-slip headbands with no black elastic in the back. The whole store is 50% off or until the style runs out (limited number of 50% off headbands available). http://www.sparklysoul.com/

Spartan Races. Up to 50% off Spartan gear at the shop; 30% races with code BLACKFRI30 https://shop.spartan.com

SPI Belt. The original small personal belt. I love these, I’ve owned three. 15% off with code HOLIDAY through Monday, November 27. https://spibelt.com

Surf City 10. Save 10% (or $20…I got two different emails with the same code) on your 2018 entry through Monday, November 27th at midnight. Use code THANKS. Races are October 13 & 14, 2018 in Huntington Beach, CA–definitely a surf city! https://www.motivrunning.com/surf-city-10miler

Suunto. 30% off Transverse Alpha http://www.suunto.com  Other models also on sale–the Ambit3 models are down to under $150 (without the HR strap and functionality) and the Quest model is just under $125. This is a great opportunity! http://www.suunto.com/en-US/Product-search/Sale

Sweaty Betty. 25% off of the sweat-wicking leggings until Monday. http://www.sweatybetty.com

Sweet Spot Skirts.  Neat snap-shut skirts to wear over tights and leggings; durable enough for athletic wear, cute enough to stand alone. Double-sided, so you get two designs. They sell some leggings snd such, but the cool item is the skirt. 25% off with code THANKSTOALL2017 through Monday. Small business, owned by women. https://sweetspotskirts.com

Swiftwick. Athletic socks, work socks, dress socks. 20% off site-wide. https://www.swiftwick.com/shop

Thorlos. Save 50% on select sizes and colors of Thorlo Experia socks.  https://www.thorlo.com/blackfriday

Tiux. Compression socks. Up to 60% off with code BF2017. Valid through Sunday. http://shop.tiux.co

Toe Sox. They are socks. With toes. Some have the little sticky bumps that help you in Pilates and barre classes. 30% off site-wide with code HOORAY.  http://www.toesox.com

Todd Durkin. Fitness books, apparel, and wrist bands; coaching and inspiration; and more. Code GIVING20 for 20% off all online purchases. http://toddurkin.com 

Ultima Replenisher. See my review of their hydration products. 15% off their Amazon store today only.

Tentsile. Need a tent? Tentsile makes tents for camping in trees! 20% off all tents through Cyber Monday. Tentsile is donating to save the national forests, too. https://www.tentsile.com

TRX. $50 off all TRX trainers, and 30% off all gear, plus free shipping on all orders. https://store.trxtraining.com

Training Peaks. 25% off of Training Peak Premium annual membership (plan your season, build structured workouts, analyze fitness trends, see progress) with code cyberpremium25; 25% off WKO4 software for cyclists to optimize your training with next level metrics and insights including individualized training levels, optimized interval targeting, and advanced run and pedal metrics with code cyberwko25. https://home.trainingpeaks.com

Trigger Point. Tools for self-myofascial release. The new Vibe roller is my favorite–totally amazing–but the Performance Kit is a must-have. Save 25% on Friday only with code BF25. https://www.tptherapy.com

Vega. Plant based protein powders and other nutrition products. 30% off for Black Friday and a gift until November 26. https://myvega.com

Vegan Proteins. Save 30% on all Clean Machine vegan supplements through Friday, November 24.  Use one of the following codes to support your favorite vegan athlete:
kstcm (Korin Sutton)
jmtcm (Jehina Malik)
mctcm (Mindy Collette)
jctcm (Joe Monk Coleman)
kbstcm (Kileigh Rousey Smith)
nmtcm (Natalie Matthews)
dttcm (Derek Tresize)
jjtcm (John Joseph)
emtcm (Erika Mitchener)
allietcm (Laura Dennis)
cbtcm (Chad Byers)
plantstrong (Fraser & Lauren)
gftv (Jeff Morgan)
Vegan Proteins is also offering discounts on the Clean Machine line stacks. Check them out at http://www.veganproteins.com 

Vi. See entry for LifeBeam, above.

Virginia Wine Country Half Marathon. June 2, 2o18. Save $10 with code THANKS through November 28.  https://www.motivrunning.com/virginia-wine-country-halfmarathon

Whoop. Strain, recovery, and sleep tracking device. Think like a Fitbit on steroids. Buy one strap, get one free. (I am not making this up. I need a friend to split this deal with!) Expires November 27. Put two straps in the cart and use code THRIVE.  https://get.whoop.com/products/whoop-strap

Wild Fang. Fashion with a feminist slant, some of which is great workout wear. 25% off site-wide, plus other discounts. http://www.wildfang.com

YogaClub. Subscription box for curated active wear. Save 30% with code YOGIAPPROVED30. https://yogaclub.com

Yoga Download. Streaming yoga subscriptions. Select membership plans 50% off. http://www.yogadownload.com

Yoga International. Streaming yoga practices and classes. First four months for $7.99/month. Black Friday only. https://yogainternational.com/register/digital/9/blackfriday/midnight

Yoga Today. Streaming yoga service. 14-day free trial (all the time). Friday through Monday, 25% off an annual membership with code CYBER25. (Valid for first time members only. Regular price $9.92/month billed annually, or approx. $120)  http://www.yogatoday.com 

YogaU. Save up to 50% off yoga education classes–aimed at teachers, but very useful for the seasoned yoga practitioner. Use code BF40 for an additional $40 off. http://www.YogaUOnline.com 

Yogi Approved. 50% off all yoga classes and packages with code BF50. https://www.yogiapproved.com/yourstudio/

Yoloha. Cork yoga products. Up to 40% off and free shipping, no code needed. 50% off any cork yoga mat bag or strap with a yoga mat purchase, code CARRY50 https://yolohayoga.com

Zumba. Up to 75% off Zumba Wear, daily deals, selected bottoms and tights are buy one get one. https://www.zumba.com/en-US/shop/US/tag/black-friday-week

What did I miss?

Did you find deals for the sweaty life?

It’s that season again! No, I don’t mean the season of shopping for holidays (that’s another post for another time), but the season for Ambassadorship Applications! Before you open every browser window and apply to all the things, pause; should you really apply to that program?

Disclosure: I participate in several ambassador programs, and have worked with others in the past. (You can see them all on my Integrity First page.) No brands, races, or ambassador programs have asked me to write about them. In fact, no one knows I’m writing this post except the people quoted/shown below–they got a preview. Everything here is 100% my opinion–but I’d love to hear yours, too!

What’s an “Ambassador”? If you grew up in the 1970s (or before), you remember tons of television commercial celebrity product endorsements. For some reason, people tended to have a better opinion of something if it had a celebrity endorsement–regardless of the quality of the product. While that is still the truth in some cases, celebrity endorsements are expensive and only available to brands with big dollars to spend. Also, most of us have grown a little jaded. First, we all know that the big brands are paying for “product placement” in movies and on TV (e.g. the Coca-Cola cups on American Idol, always set perfectly so you can read them). Second, many celebrities have started to endorse products and concepts that are not only disproven by science (e.g. that vaccines are a direct cause of autism) but also are potentially dangerous (e.g. pretty much anything any celebrity has recommended you put in your vagina). In recent years, brands and events have turned to their fans to help spread the word about their products and services. In a world where people rely on their friends and social media for information, this makes total sense–aren’t you more likely to try something you know your friend just loves?

While every ambassador program is different, in general ambassadors have specific duties they perform in exchange for free product, a free race entry, swag, and/or other perks. The majority of the ambassador programs I have seen refer to their ambassadors as the ambassador team, but many also have special names for their ambassadors that are associated with their products. For example, the Honey Stinger ambassador team is called The Hive, and the Tailwind ambassadors are Tailwind Trailblazers. Most product ambassadorships last for a calendar year, so November and December have a lot of application deadlines. (Race ambassadorships may follow the race’s “calendar year,” starting a few months after the race and ending on race day.) Some programs continue from year-to-year so once you’re “in” you’re in, though the majority don’t auto-renew–you have to reapply every year.

An ambassador program connected me to everyone here in one way or another

Should You Apply?

Do I love the product/event? If you don’t love it, don’t apply. Period. Ambassador programs only work well if the participants legitimately like (and use!) the product, or are genuinely excited about the race or event (which doesn’t necessarily mean you are a past participant). It’s not just about what the company gets out of it though: it reflects poorly on you to promote a product you’ve never used, or to promote an event you have no intention of doing.

Do I have realistic expectations? Do you know what also reflects poorly on you? Sour grapes if you’re not accepted! Every year I’m shocked to see tweets, blogs, and Facebook posts to the tune of “XYZ didn’t pick me to be an ambassador. Again. They always pick the same people. Whine, whine, gripe. I’m never using XYZ product/running XYZ race again!” While these comments don’t reflect poorly on the product/event/brand, they DO reflect poorly on the post-er.  The majority of ambassador programs have a limited number of spots and far more applications than they have places. If you apply to a program and are not accepted, you have no idea why–and it might not have anything to do with you! Maybe there were a large number of applications from your geographic area, and preference goes to people in other areas. Maybe your strength is on your blog, but they really needed a Snap maven. Maybe your main sport is running, but the brand wants to branch out into other sports. Maybe it just wasn’t a good fit from the team’s perspective. Just like colleges, and jobs, and awards, you don’t get everything you apply to. You’re not entitled to anything 🙂

Am I willing to commit to that product/event for the year? There are really two parts to this. One, it should go without saying that as an ambassador, you do not promote competing products or events. If you are an ambassador for Pro Compression, for example, you should be perfectly happy to NOT be on social media or at events wearing any competing brand (and even give a thought to giving away those other socks). I wrote “it should go without saying,” but I’m saying it because while it SHOULD, it’s one of those “common sense isn’t very common” things. Are you really serving Health Warrior if your social media is filled with Trader Joe’s chia bars?  Two, if you apply for an ambassador program you should be willing and able to fulfill all of the requirements for that program. Detroit Free Press/Chemical Bank Marathon Ambassadors, for example, are required to work a shift at the information booth during the race expo; Represent Running Ambassadors are required to work a packet pickup (unless they are remote ambassadors). If you’re unwilling or unable, don’t apply.

What are the ambassador program’s requirements? Every program has different requirements. You might be required to post a badge on your blog (if you have one), or to make announcements on social media channels to promote the product/event; create content for the brand’s website such as a photograph, review, or blog post; wear branded gear to events you attend/compete in; work at an expo booth to promote the race; create a post-event review; serve as a leader for a warm-up run; work at the event itself to ensure it runs smoothly; or any number of other things. Sure, life happens, and maybe you committed to an event before you knew you would be seven months pregnant and on bed rest, or nursing a leg broken in a skiing accident, or taking in your brother’s kids for the year, or laid off from your job and unable to travel to the event. Everyone gets that there are unforeseeables that might prevent you from fulfilling your duties and most programs will give you a pass if that’s your situation. As a general rule, you should be confident you can do what the program requires. Read the program description carefully, and make sure you understand the requirements.

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Can I live with all of the ambassador program’s restrictions? Again, it should be a no-brainer that you can agree to not promote competing products. Other restrictions vary widely by program. For example, the Bib Rave Pro Team members can only have a limited number of other ambassadorships. If the event’s sponsor is Adidas, you might be asked to avoid wearing gear with competing logos while you work at the expo. Again, read the program description carefully, and make sure you understand what you can and can’t do. If you can’t abide by the program’s restrictions, don’t apply.

Do I have the time/resources/bandwidth to fulfill the requirements and do a great job? If you have a full-time job and a full life, consider how much time and energy you have to devote to each of the programs you are considering. Even if you can wrap your head around 12 different ambassadorships at once, and somehow not give your blog more badges than a Girl Scout, most of us do not have the time to put into that many ambassador projects in a single year. Be realistic about what your other commitments are and how you will balance them with the programs you hope to work with this year.

Briana (of mat.miles.medals) met Dani, Libby, and Brandi through the Sparkly Soul ambassador program. New friends are one of the benefits of being an ambassador–and you already have something in common.

You WANT to apply, but will you do an awesome job?

Five guaranteed tips to be a rockstar ambassador!

First, Do All The Things. A great ambassador fulfills all of their requirements. Make a checklist and get it done! If you are required to work an expo shift or a promo booth, do the whole shift–seriously, sneaking out early isn’t cool–and if the event is really hard-up for help, consider offering to do another shift. Some things don’t have specifications, such as “help promote the race.” At a minimum, you should help spread the word for the big events (such as pre-registration specials, discount days, etc.), but think of that minimum as a floor, not a ceiling. The ambassadors might only be required to post one Instagram post, but creating two or three wouldn’t be that much more work. Just like in a team sport, as an ambassador you should strive to be an asset to your team.

I have had the honor to be a part of the Represent family for two years. The first year I was a posting fanatic and helped at as many packet pickup as I could. This second year life got in the way and I was only able to volunteer once (as per the requirements) but I felt guilty for not posting about the race events as avidly as I did the prior year. — Ashley of Every Runner Counts

Second, support your teammates! Lots of ambassador programs have some kind of forum they use to communicate. It might be a private Facebook group, a Slack channel, or a dedicated members-only website. Some are chatty, others are quiet, but all exist to help the ambassadors help each other. Every ambassador group has a wide range of people in it who differ in beliefs, sizes, preferences, and experience. When a new runner posts their new 5k PR, don’t ask if they crawled–congratulate them and encourage them to beat it. When someone is disappointed with a race result, don’t roll your eyes and tell them to get over it–say something kind, or keep your mouth (keyboard?) shut. Kindness is FREE, spread that sh*t everywhere.

Third, view every bit of swag and every perk as a gift. Many ambassador programs provide little extras, such as extra products, or gifts from race sponsors. Chances are that you’re not going to like everything–and you don’t have to–but think of everything as a gift and mind your manners. I’m a vegetarian, for example, so I really have no use at all for a bag of KRAVE jerky. I’m not going to eat it (it’s meat), and it’s not authentic for me to give a shout-out or otherwise promote it. If one of my ambassador programs mailed me a box of KRAVE, I wouldn’t mark the box “refused, return to sender” or make a big stink about how inappropriate it was in the ambassador chat group. Instead, I would ask the ambassador wrangler if it would be okay to pass the jerky on to a friend, if I should pass it on to another ambassador, or if the donor/sponsor/brand would prefer I return the package. Bottom line, you don’t have to love and adore every race sponsor or every bit of swag offered to you, but you don’t have to be a jerk about it either.

Remember that it’s an honor to be chosen, and use this opportunity to better get to know the people working for your brand and your fellow ambassadors. I’m thankful for the opportunities I’ve had with the brands (trying new products, etc.). The experience with the people was a perk I didn’t expect going in, and I’ve made some wonderful friendships along the way that will stay with me beyond my time as an ambassador. —Briana of mat.miles.medals.

Fourth, stay positive. Nothing says “bad ambassador” more than talking smack about the brand you’re supposed to be representing! Be honest, but don’t trash the product/event. It’s okay to say you’re disappointed about ABC, or that a new product offering isn’t right for you. Frankly it can seem fake if you always absolutely adore every aspect of the brand/company/race you are representing.

Fifth, give honest feedback. (About the race, or brand, and about the ambassador program.) As an ambassador, you are in a position to hear feedback that the race director or brand does not. As Briana points out, “some brands tap into their ambassadors to get a temperature check of how a concept or idea might be received. Depending on the group, and your comfort level, you can elevate feedback to people who can do something with it. But remember to keep it constructive.” Finally, ambassador programs evolve each year, and the program managers are generally open to hearing about your experiences. What worked and what didn’t? I was frustrated when one race sent us flyers and posters to distribute–two weeks before the race. I loved it when another group moved from Facebook groups to Slack. Sharing your positive experiences, and providing constructive feedback about the not-so-positive ones, will help support the race or the brand by making next year’s program even better.

 

So…Should You Apply?

What’s your experience as a brand ambassador?

Which ambassador programs are currently accepting applications?

Disclosure: this is NOT a sponsored post (no compensation, product, or freebies were offered to entice me to write it), and is neither written nor endorsed by Good Farms. Per usual, the choice of subject matter and all of the opinions here are mine. This is the first of my posts inspired by #ExpoWest 

This weekend was the industry meeting, trade show, and adult trick-or-treating extravaganza known as Natural Products Expo West: a gathering of more than 100,000 people with exhibits/booths for more than 3,000 companies. For 2017, I can’t think of a better find to spotlight than Good Farms. Remember my last post about food waste? I had a lot of conversations around food waste at Expo West (which itself produces quite a bit of waste, but that’s a subject for another time). One of the most promising trends in the natural foods space is using “waste” products instead of putting them in the trash. (All that fancy coconut water people are sipping? Did you ever think about where the rest of the coconut goes?)

Enticed by strawberry juice! Friday morning I made my way to the Arena section, an entire room I missed last year, when I came upon a booth decked out in strawberries with a video slide show. If you know me, you know I’m a total strawberry junkie: I have fond memories of spending a day each summer picking strawberries with my family at Blessed’s Strawberry Farm (“one for the basket, two for me”) and filling the “way back” of the station wagon with berries; when I lived in Oregon I anxiously awaited the annual Burgerville strawberry milkshake season; most recently I wait for the spring farmer’s markets to open so I can buy directly from the farmers. When I saw strawberries, I was drawn like a bee to a blossom and let me tell you–SO worthwhile!

Right,back to the juicy goodness. Good Farms’ cold-pressed, organic strawberry juice is simply wonderful. You can smell the strawberries as the cup nears your face (since the juice is not heated, the volatile organic compounds that create the strawberry’s aroma remain mostly intact). The juice tastes just like biting into a strawberry, minus the pulp and seeds. It is very flavorful–I could see using a few splashes in my fizzy water to make a refreshing mocktail. While I didn’t check the nutrition label, I know it is fruit juice…so I’m glad it comes in 14.5 ounce bottles instead of gallons (as otherwise I’d drain the whole jug much too quickly). If you’d like to get your hands on some, try Costco, Whole Foods, Chick-fil-A, Panera, and meijer. (Note those are the Good Farms partners, not necessarily all of them will have the strawberry juice, which is currently in limited production.)

Boxed berries with a glass of the juice

Ugly reject strawberries make great juice. That’s because there are nothing wrong with the strawberries, which come from organic strawberry farms in Mexico; they simply don’t meet the beauty standards supermarkets set for strawberries. Using these berries instead of treating them like garbage not only results in delicious juice, it also makes sure farmers get paid for their crop, farmworkers can earn a better wage (more sold produce = higher profit = more money to pay wages), and it is a responsible use of the resources that went into farming the berries in the first place (including water, soil/dirt/land, and labor). Finally, it prevents the berries from ending up in a landfill, where they would either remain intact for centuries (as in a standard landfill, where the ever-increasing materials on top deprive those on the lower levels of the air necessary to rot), or decay and produce gases and contribute to climate change (if put onto a dump-style trash pile).

But wait, there’s more! If you’re following along to this point, you may have the same question I had: “Wait, after the strawberries are juiced, what happens to the smushed-up berry parts?” That’s wasted, right? WRONG! At Expo West I had the opportunity to talk to some of the Good Farms project team. The great guys in the booth were kind and patient with all of my questions. They explained that the juice project is currently a small operation–two trucks of berries per week–because it is important to get the process, production, and finished product done well before scaling up. (That way you can scale as time and resources permit, staying true to your original vision.) They are working to connect the farms with secondary markets for the smashed berry parts, such as companies that make all-fruit frozen pops. I imagine those berries would also be useful to companies that make yogurt, smoothies, and dried fruit products.

It’s not just about the strawberries–it’s about the farmers. Every piece of produce has people behind it. In the US, we have typically treated farm workers poorly. While I haven’t studied the socio-economics of why, I imagine the shift from slave labor to poorly paid sharecropper labor (read: racism and the resulting racial and economic inequality) play a role. The framers of the US Constitution were landed, white gentry who definitely thought themselves more valuable and worthy than everyone else (e.g. the First Nations who already lived in the Americas, slaves, indentured servants, women). The Good Farms strawberry farms are in Mexico; in the US the workers who pick strawberries are almost always migrant farm workers, typically without access to education, social services, or medical care. Farm workers tend to move to follow the crops (where the work is), which means children who should be in school may be in multiple schools each school year, every year, making them more likely to fall behind academically and less likely to graduate from high school or pursue higher education. Female farm workers are subject to a high level of sexual harassment and assault, often at the hands of the bosses who are supposed to be protecting them. One report I heard on NPR (morning of 3/13/17) estimated that 45% of the farm workers in California are undocumented, which means they don’t enjoy many of the legal protections that US workers are entitled to, such as minimum wage, rest periods, and meal breaks. It also means that women who are sexually harassed or abused are less likely to seek help for fear of being deported and separated from their children. California only recently (since I moved here in 2008) passed laws mandating access to shade and clean drinking water for farm workers. We’ve got a LONG way to go here.

Good Farms is moving the needle. Good Farms is a stakeholder in the Equitable Food Initiative (EFI). You can read more about EFI on their website, but the basic gist is this: treating workers better (through fair wages and labor practices, access to education, sensible pesticide policies, proper protective equipment and safety protocols) is the right thing to do. EFI goes beyond third-party audits (like when OSHA shows up to spot-check your operation) by creating an on-farm team that is responsible for implementation and maintenance of their program. EFI partners include the United Farm Workers Union and Oxfam America. This is true of all of their farms, not just the strawberry farms. The Good Farms strawberry farms are also fair trade, certified by Fair Trade USA. You probably don’t even consider whether terrorists or slave-labor was involved in producing the food on your plate, but Good Farms does: C-TPAT (Customs-Trade Partnership Against Terrorism) helps them keep terrorists and terrorism out of the food chain by working with companies to protect and secure cargo, and with CIERTO to create transparent, safe labor contracts and help eliminate slavery. (Maybe you’ve heard about child slave labor used to obtain cacao? Slavery isn’t just a chocolate problem.)

I couldn’t capture the entire slide show, but you get the idea

A few other notables. Good Farms works with Feeding America and other food banks to donate produce instead of wasting it (not just strawberries, of course), to the tune of 350,000 pounds in 2016. They have outside auditing for their organic standards (CCOF) and food safety (PrimusGFS). Good Farms helps their farmers in Mexico by partnering with Mexican social responsibility programs that educate workers on their rights and how to exercise them; they help undocumented Mexicans living in Mexico obtain birth certificates (because without them, you can’t fully participate or exercise your rights–yet many economically disadvantaged Mexicans have never had a birth certificate). Good Farms partnered with Costco to provide disaster relief. With IEEA they provide education to farmworkers, by giving children backpacks with school supplies they reduce barriers to childhood education, and by maintaining websites and consumer outreach they teach us how to eat more vegetables and enjoy them.

Food security is a privilege. If you’re reading this, there’s a good chance you are a lot like me: safe place to sleep tonight, not worried about where my next meal is coming from, enough income from my relatively-cushy job (where I do not perform manual labor in a hunched-over position like the farm workers in this video on the UFW facebook page) to make discretionary purchases, leisure time to pursue personal interests. I’ve never gone to bed hungry because I have always had access to plenty of food. My parents had access to education and paved the way for my life, where I had even better opportunities. Most of the world is not so lucky. I’m willing to pay a little more for a quality product that improves the lives of those whose work produces the food on my table, because I can.

How about you?

 

Update! Many of the sales, deals, discounts, and codes are good through Small Business Saturday, or Cyber Monday. I’ve made notes where I was able to verify the information; if there is no note about expiration, it might have just been a Friday thing.

Note: exactly ZERO of these are sponsored promotions, and exactly ZERO of the links below are affiliate links. (If that changes, I’ll make a note by the specific product or link.) Inclusion of a product/race/service on this list isn’t an endorsement, though I have reviewed many of these products. The information below comes from email sent to me, twitter, and instagram. Did I miss anything? Leave a comment and let me know!

APPAREL

2XU–verified still active Saturday
40% off site-wide
Selected products up to 70% off
www.2xu.com

Aaptiv (apparel and gear)
25% off with code BLACKFRIDAY
https://store.aaptiv.com

ABombApparel
45% off plus free swag with code blackfriday45
https://www.abomb-apparel.com/

Alo Yoga–verified still active Saturday
30% off full-price (up to 70% off sale) with code ALO30
www.aloyoga.com

Bombas–verified still live on Saturday
20% off site-wide with code HOLIDAY20
https://bombas.com

Brooks–verified still live on Saturday
30% off select styles
Spend $120 get a free holiday tech tee or holiday socks
www.brooksrunning.com

BUFF–valid through Monday
25% of everything with code CYBERSALE
www.buffusa.com

Chase This Skirt–verified still live on Saturday
30% off store-wide (no code needed)
www.chasethisskirt.com

Fellow Flowers–good through SUNDAY!
10% off when you spend $50  code Holiday10
15% off when you spend $100 code Holiday15
20% off when you spend $125 code Holiday20
http://fellow-flowers.myshopify.com/

Handful
Buy 2 regular-price bras, get a free scoop neck tank
$10 off a $50 purchase with code #ShopSmall (Saturday)
https://handful.com/

Inversion Junkies–good through TUESDAY!
BOGO leggings with code BLACKFRIDAY16
inversionjunkie.com/collections/leggings

Legend Compression–good through MONDAY!
20% off $50+
30% off $100+
40% off $150+
code CYBERWEEK16
http://www.legendcompressionwear.com

Mizuno
20% off with code WHYWAIT20
www.mizunousa.com

Nuu Muu (athletic dresses)–good through 11/29!
25% off with code THANKYOU16
https://nuu-muu.com/

Oiselle–valid through Sunday!
15% off orders of $100+
20% off orders of $200+
30% off orders of $300+
www.oiselle.com

PACT (organic cotton clothes)–valid through the weekend
30-70% off site-wide on Friday, no code needed
https://wearpact.com

Pavement Runner/WeRunSocial–ongoing!
Everything marked down to $16 or less
http://pavementrunner.com/shop/

Physiclo (compression with resistance!)
save 25% with code HOLIDAY25
https://physiclo.com

PopFlex Active–valid through 11/28!
25% off all clothes and mats with code blackfri
http://www.popflexactive.com

Pro Compression–valid through Saturday!
50% Black Styles with code BLK
Free shipping on orders over $20
http://procompression.com/black-to-the-basics/

Raw Threads–valid through 11/28
15% off site-wide with code BLACKFRIDAY
25% off orders $100+ with code BLACKFRIDAY25
Free shipping (no code needed)
www.rawthreads.com

Reebok–verified still active on Saturday
50% off the Black Friday Collection code BF50
http://www.reebok.com/us/black_friday_collection

Simply Workout
30% (more on sale items!) with code TURKEYDAY
25% off with code BIGDEAL25
www.simplyworkout.com

Skirt Sports–valid through MONDAY!
15% off everything code BLACKFRIDAY15
Free shipping with $40 minimum purchase
www.skirtsports.com

SLS3 (compression)–valid through 11/28
up to 80% off with code CYBER50
BF2016 for 50% off and free shipping (today only)
http://www.slstri.com/

Sparkle Skirts–MONDAY ONLY
Buy 3, Get 1 Free (limited to B3G1 collection, see link)
FREESHIP2016 (covers up to $15 shipping fees)
http://www.sparkleskirts.com/collections/b3g1

Spiritual Gangster–verified valid on Saturday
40% off with code NAMASTE40
https://www.spiritualgangster.com/

Thorlos–valid through 12/31
30% off select clearance
Buy 3, get the 4th free
Free shipping in the US
https://www.thorlo.com

Toe Sox–verified valid on Saturday
25% off everything with code BESTSALEEVER
www.toesox.com

BODY CARE

Bunny Butt Apothecary–to 11/28
(small business soap, body cream, and more–delicious!)
25% off with code BLACKBUNNY16
http://bunnybuttapothecary.com/

Out of Africa–through 12/2
(fair trade, sustainable, cruelty-free, and more!)
20% off with code THANKSGIVING20
http://outofafricashea.com

Sumbody–CYBER MONDAY ONLY
free shipping on orders $35+ and a gift with code CYBER16
www.sumbody.com

EVENTS

Coastal Trail Runs/Zoom
20% off races through midnight only code blkfriday20
www.coastaltrailruns.com

Divas Half Marathon & 5k Series–valid through 11/28
$5 off any race with code THANKS16
http://www.runlikeadiva.com/

FitFam’s Elfie Run (benefits Toys for Tots!)
20% off with code BLACKFRIDAY20
http://elfie.run/

Hospital Hill–MONDAY ONLY
20% off with code Cyber17 (not valid on the family pricing package)
www.hospitalhillrun.com

Livermore Half Marathon–valid through MONDAY
The Town’s Half Marathon
$10 off with code THANKFUL2016
(apologies for the ugly link below, but imathlete wasn’t doing me any favors)
https://www.imathlete.com/events/EventReg/EventReg_SelectType.aspx?fEID=37198&fNew=1&fsource=imAEOverview

Mad Marathon–SUNDAY AND MONDAY only
$60 for either the 2016 Mad Marathon or Mad Half
www.madmarathon.com

The Phoenix Marathon
$20 off with code BFRIDAY20 (full and half only) until 11/29
http://thephoenixmarathon.com

PIG RUN of Lake Nona–Lucky 7th!
$5 off with code TURKEYPIGGY
http://www.pigrunoflakenona.com/

Seasick Events: Coast to Crest and Carmel Valley Trail
The Coast to Crest race is set for May 6, 2017 while the Carmel Valley trail race is set for Sept 9th, 2017. Registration for 40% off, this weekend only. Register for both events at once and receive 25% off automatically, AND if you include the code “HOLIDAY” you will receive an additional 15% off…  A TOTAL OF 40% OFF*!! (Registering for one event saves 15% off that event.)
www.seasickevents.com

Spartan Races
25% off all races with code HOLIDAY
Sale on gear & apparel
www.spartan.com

Surf City–valid through MONDAY
$20 off the half or full marathon with code BLACKFRIDAYSCM
https://www.imathlete.com/events/EventReg/EventReg_SelectType.asp

Todos Santos Half Marathon–MONDAY ONLY
$45 half marathon with code GRATITUDE
http://www.runtodossantos.com

Willamantic Classic–MONDAY ONLY
$6 off any distance with code CYBER
Introducing the Hop TWO It Relay option for the Half Marathon!
Two person teams, with the handoff at the Jillson Square midpoint of the race, convenient one stop parking, running, AND cheering plus fun team finisher medals. $55 on Cyber Monday, price goes up to $60 after.
http://www.willimanticathleticclub.org/Willimantic_Classic.html

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FOOD & NUTRITION

Aloha
30% off site-wide wide code FRIDAY SATURDAY
aloha.com

Amazing Greens
50% off with code HOLIDAY2016 through Monday!
free shipping on orders $75+
https://www.amazinggrass.com/store

Amino Vital–valid through MONDAY
30% off with code HOLIDAY
www.amino-vital.com

Amrap Nutrition
30% off on Amazon.com with code AMRAP300

Banza (delicious chickpea pasta, made in Detroit!)
Buy one, send one to a friend! Select items, through Monday 11/28
Deal page is here

Bodybuilding.com
BOGO on select items
www.bodybuilding.com

BSN–cyber MONDAY!
15% off all BSN Edge products
http://www.gobsn.com/offer/cybermonday.html

Buff Bake
15% off site-wide
extra savings with code cybermonday
www.buffbake.com

Detour Bar–MONDAY ONLY
entire site 30% off (no code required)
http://www.detourbar.com

Direct Eats–new! Valid Saturday and Sunday!
save 10% (off $75), 15% ($150), or 20% ($200) with code BLACKFRIDAY
15% off selected products from small businesses
www.directeats.com

EAS
25% off select items
www.eas.com

EBOOST
40% off with code THANKS40; free shipping over $40
https://www.eboost.com

Energy Bits.–now through Monday
20% off with code BAIN
$5 shipping to the U.S. for up to five bags of bits
http://www.energybits.com

Enjoy Life Foods (great for those with allergies!)–to 11/28!
10% off site-wide, 20% off orders $50+, 30% off orders $65+ code THANKFUL
http://shop.enjoylifefoods.com/

Hammer Nutrition
Free ultra gel sampler kit with order, use code WS16E
15% off fuels
20% off supplements and accessories
30% off clothing
50% off clearance
http://www.hammernutrition.com/
(Not an affiliate link, but if you want to tell them I sent you, I would LOVE that.)

ieatprotein
30% off with code EAT30
www.ieatprotein.com

Inside Tracker— valid through MONDAY!
Best deal of the year on the Ultimate plan!
https://www.insidetracker.com/customer/onboarding/choose-plan/
25% off any other Inside Tracker plan with code BLRF25OFF
https://www.insidetracker.com/customer/store/create-account

Kuli Kuli (moringa super foods)
15% off with code GRATITUDE (ends Sunday)
https://www.kulikulifoods.com/products

MeStrength
25% off with code VeryMerryMestrength (case sensitive)
www.mestrength.com

No Meat Athlete (with friends!)
The Plant-Based Fitness, Meal Plan, Cookbook, and Habit Change Bundle for $95 (individually priced items total $1,000+)
https://go.nomeatathlete.com/nma-bundle-2016

NuGo Nutrition
25% off all NuGo bars, free shipping on orders over $50 with code THX4U (through 11/28/16)
http://store.nugonutrition.com/products

Nuun
20% off + free shipping with code OPTOUTSIDE2016
https://nuunlife.com/shop

Quest
Through MONDAY!
$5 OFF any orders $45 – $69.99
$15 OFF any orders $70 – $94.99
$30 OFF any orders $95 – $250
(limit $250 per household)
https://store.questnutrition.com/

Run Gum
25% off through Monday
$5 off an order of $50+
$10 off an order of $100+
$20 off an order of $200+
free standard shipping
https://getrungum.com/collections/2016-black-friday-cyber-monday

Penzey’s Spices
Love Boxes discounted (through 11/27)
$4 off Black Pepper ½ cup (through 11/30)
Vanilla discounted
www.penzeys.com

Seven Seas Teas
40% off with code GREENFRIDAY7
http://www.lovesevenseas.com/

Thrive Market
25% off everything
www.thrivemarket.com

Ultima Replenisher
All flavors and sizes discounted in their store on Amazon.com

Vega
All products discounted; spend $100 and get a limited edition Mizu bottle plus free shipping (limited number available, ends 11/27)
https://myvega.com/products/categories/all

Vegan Proteins–valid through MONDAY!
50% off all Plant Fusion proteins, code CYBER50
Free variety pack with any Protes purchase (no code)
2 Free Badass Cookies when you buy a box
Buy a $100 gift card, get $15 gift card free (good until 12/31)
http://www.veganproteins.com 

Youth H2O
60% off Bloomin’ Apple flavor (discount reflected in pricing)
https://www.amazon.com/dp/B00QIVE4ES/?th=1

Yuve (vegan protein shakes)
25% off with code bf2016
https://www.getyuve.com/

GEAR

6 Pack Fitness
40% off site-wide, 20% off elite bags (no code needed)
20% off sauces and accessories (no code needed)
http://www.sixpackbags.com/

Believe training journals
30% off with code BELIEVERS
www.believeiam.com

FitBook
$49 BlackFriday Bundle
Spend $30+ get a free blender bottle with code BLACKFRIDAY
www.getfitbook.com

FitMark Bags
10% off $50+ with code BF10
15% off $100+ with code BF15
20% off $150+ with code BF20
25% off $200+ with code BF25
Plus a free gift with each order
http://fitmarkbags.com/

The Hollywood Trainer/Jeanette Jenkins
DVDs priced at 50% off!
http://www.thehollywoodtrainer.com/shop/

Kurgo (gear for your four-legged buddy!)
40% off everything with code CYBERSALE through 11/29
www.kurgo.com

Orange Mud–new codes valid through SUNDAY
15% off everything
Free headwrap with purchase
Free shipping (USA) or $10 shipping
Code: BKFDY
10% off $100+ with code SB10
15% off $150+ with code SB15
20% off $250+ with  code SB20
25% off $350+ with code SB25
30% off $500+ with code SB30
www.orangemud.com

Run Ink–through Sunday!
20% off the USA Race Chart with code INSTATURKEY
www.runink.net

SPIbelt–valid through MONDAY!
20% off with code HOLIDAY20
http://spibelt.com

The Color Run
50-60% off everything in the Color Run store
Free shipping for orders over $25
http://store.thecolorrun.com/

Trigger Point
30% off everything on the site with code NOEXCEPTIONS (through Monday, 11/28)
https://www.tptherapy.com/shop

TRX (suspension trainers and more!)
20% off all; 25% off $100+; 30% off $200+ with code BEST16
https://offers.trxtraining.com/black-friday-sale

TRAINING & COACHING & EDUCATION

Barre3–valid through 11/29
50% off barre3 online subscriptions and prop kits
http://shop.barre3.com/

Brett Hoebel
30% off the 20 Minute Body trilogy
http://20minutebody.com/discounts/fitfriend

IDEA 
40% off everything in the store with code FRIDAY40
www.ideafit.com

MobilityWOD
20% off Movement and Mobility 101 with code blackfriday2016
mobilitywod.myshopify.com/products/the-starrett-system-movement-mobility-101
Nathalia Melo-Wilson (trainer)
Monthly membership $5.99 with code melo1
Six month membership $29.94 with code melo2
Year membership $47.88 with code melo3
www.melomafia.com

Run Lean, Run Strong from RunningShoesGuru
save 65% until Monday
http://www.runningshoesguru.com/runlean-65off/

RunSmart Online–valid through 11/27
50% off downloads
Up to $200 off on run form analysis
Runsmartonline.com

Tracy Anderson Method
Spend $200, save 15%
Spend $500, save 20%
Buy 6 months streaming, get 1 free
www.tracyanderson.com

Vi by LifeBeam
Pre-order $199 today only (that’s $80 off)
https://www.getvi.com

Yoga Is… (online conference recordings)
25% off with code BLACKFRIDAY
https://by203.infusionsoft.com/app/orderForms/YOGA-IS-Online-Festival

YogaFit
15% off all 2017 yoga teacher trainings with code GIVETHANKS17
http://www.yogafit.com/

Xen Strength Yoga
30% off everything in the shop code holidayxen
http://xenstrength.com

It’s national Get Smart About Antibiotics Week. (I discovered this by accident, so I’m sharing it widely.)  Appropriate too, as we’re moving into cold and flu season AND about to celebrate Thanksgiving. Did your Thanksgiving turkey take any antibiotics?  Unfortunately unless you’ve sought out a drug-free bird, you’ll never know.

Earlier this week I participated in a twitter chat with Center for Disease Control (CDC) experts Dr. Tom Chiller, Dr. Lauri Hicks, and Dr. Loria Pollack (#SaveAbx), and if I could communicate just one thing from that chat it would be this:

I view antibiotics as a resource like fisheries or a forest. If we don’t protect them, they will be gone.    –Dr. Daniel Uslan

antibiotics get smart

We haven’t discovered any significant new antibiotics in over 20 years. Antibiotic resistance leads to infections that have limited or no treatment options.

Antibiotics are among the most commonly prescribed drugs used in human medicine (and also among the most commonly counterfeited drugs, so don’t even think about buying them on the internet). Most people do not understand how antibiotics work, yet the way we use antibiotics today directly affects how effective they will be in the future. Because they have been around for our whole lives and are relatively safe drugs—by which I mean few people die or suffer very bad side effects from taking them—the perceived risks of antibiotics are overlooked by the general public. We easily forget that antibiotics are a “social drug.” Each time you use an antibiotic, it becomes less effective for you AND for others.

Antibiotic Resistance
Antibiotic Resistance

Essentially it’s like bacteria evolution: the strongest (most drug-resistant) survive and reproduce, populating the world with eve more drug-resistant bacteria. Taking antibiotics when you don’t need them, or failing to finish a course of antibiotics, promotes growth of antibiotic resistant bacteria (sometimes called “superbugs”). The Capital and Coast DHB in New Zealand reported that the risk of contracting EBSL (an antibiotic resistant superbug) in Singapore increases from 6.3% to a whopping 29.4% with hospitalization and antibiotic use. The CDC estimates that antibiotic resistance causes at least 2,049,442 illnesses and 23,000 deaths in the US alone. (In contrast, leukemia causes 22,569 deaths and homicide causes 16,259.) Of those, approximately 410,000 illnesses are caused by antibiotic resistant germs in food.

antibiotics animals

Antibiotic use isn’t just out of control in human medicine, but also in agriculture. Approximately 80% of antibiotics used in the US are given to food animals, not people. That we can protect people from getting infections from eating animal meat is a wonderful thing for public health; that most feedlots use antibiotics like cow-treats due to overcrowded and unsanitary conditions is not. Meat producers also pump antibiotics into all kinds of healthy animals to cause the animals to grow faster and bigger (which is good for their bottom line, but bad for the future use of antibiotics).

antibiotics cows

Antibiotics are an important tool we have to fight infections and maintain/protect health, but in order to keep them effective, we need to make sure they doctors and patients are making the right decisions about antibiotic use. Essentially, we need to use the right medicine for the right patient at the right time—this includes promptly identifying the specific disease-causing pathogen so that doctors can match the right drug to the right bug, prescribing antibiotics only when they are necessary and will be effective, and finishing the entire prescribed course of treatment.

antibiotics recommendations

 

HOW TO TAKE ACTION!

Preventing infections is the first step towards reducing antibiotic overuse.

  1. Practice good hygiene. Wash your hands. Clean and cover cuts and scrapes.
  2. Follow best practices when cooking meat. Immediately clean surfaces and tools that touch raw meat. Keep raw meat separated from other ingredients (until cooking).
  3. Get a flu shot.

Be a responsible patient when seeking medical treatment.

  1. Don’t insist your doctor prescribe an antibiotic.
  2. If prescribed an antibiotic, take ALL the medication as directed.

Choose your food wisely.

  1. Buy meat from companies that pledge to use antibiotics responsibly.
  2. If you have the storage space, consider buying a share of an organically raised animal. Many farms offer “co-op” style buying.
  3. A few sources for turkeys: Diestel, D’Artagnan, Plainville Farms, Harvestland brand, Mary’s Free Range Turkeys. Check for turkey farmers in your area (a Google search is actually quite helpful)
  4. “The wonderful thing about food is you get three votes a day. Every one of them has the potential to change the world.” Michael Pollan

FOR MORE INFORMATION

Centers for Disease Control and Prevention. http://www.cdc.gov/getsmart/

“Get Smart: Know When Antibiotics Work”

“Get Smart for Healthcare”

“Get Smart: Know When Antibiotics Work on the Farm”

“Get Smart About Antibiotics Week”

Antibiotic Resistance and Food Safety, Center for Disease Control website. http://www.cdc.gov/foodsafety/antibiotic-resistance.html

“Antibiotic-Resistant Infections Cost the U.S. Healthcare System in Excess of $20 Billion Annually.” PR Newswire. http://www.prnewswire.com/news-releases/antibiotic-resistant-infections-cost-the-us-healthcare-system-in-excess-of-20-billion-annually-64727562.html

Sydney Baldwin, “You’ve Got Questions About Antibiotic Resistance; We’ve Got Answers” at the Food & Water Watch blog. http://www.foodandwaterwatch.org/blogs/youve-got-questions-about-antibiotic-resistance-weve-got-answers/

Eliza Barclay. “Did Your Thanksgiving Turkey Take Any Antibiotics?” NPR. http://www.npr.org/blogs/thesalt/2013/11/26/247377377/did-your-thanksgiving-turkey-take-any-antibiotics

“Bibliogaphy on Antibiotic Resistance and Food Animal Production: Scientific Studies (1969-2014). Pre Charitable Trusts. http://www.pewtrusts.org/en/research-and-analysis/issue-briefs/2013/05/21/bibliography-on-antibiotic-resistance-and-food-animal-production

Martin Blaser, “Why antibiotics are making us all ill” on the Guardian, http://www.theguardian.com/society/2014/jun/01/why-antibiotics-making-us-ill-bacteria-martin-blaser

“Getting Smarter: A Year of Action on Antibiotics” via the Pew Charitable Trusts. http://www.pewtrusts.org/en/research-and-analysis/collections/2014/11/getting-smarter-a-year-of-action-on-antibiotics

“Hunting the Nightmare Bacteria.” (video) PBS Frontline. http://www.pbs.org/wgbh/pages/frontline/hunting-the-nightmare-bacteria/
“Overuse of antibiotics in animals is dangerous for people.” (video) Consumer Reports. http://www.consumerreports.org/cro/video-hub/3291481807001/

Sharing Antimicrobial Reports for Pediatric Stewardship (SHARPS) collaborative. http://www.sharpsgroup.org/

Lydia Zuraw, “FDA: Antibiotics Sales to Farms Up 16 Percent Between 2009-12” http://www.foodsafetynews.com/2014/10/antibiotic-sales-to-farms-up-16-percent/#.VGuulaPTmDZ

Let’s talk about suicide.

More than 39,000 people die each year from suicide. That is more than twice the rate in this country of homicidal deaths. One million people, annually, make a suicide attempt in the U.S. We need to think of these losses as preventable, as we already approach deaths from accidents and illnesses where prevention, early detection, and employing effective interventions are lifesaving.

Lloyd I. Sederer, M.D., “Do Not Go Gentle Into That Good Night” on The Huffington Post (see link below).

Knowing what you can do to prevent suicide is like knowing how to perform CPR: you hope you never have to use that knowledge, but if you’re ever in a situation where you do, you’ll be thankful you can. People who commit suicide are just like you. They have jobs and families. They experience stress. They might even seem “perfectly normal” to almost everyone around them. Some have faced joblessness and homelessness. Others are wildly successful at their careers and own multiple houses. You might know someone who has tried to commit suicide (and maybe you don’t even know it). You have absolutely no way of knowing whether you, a family member, a co-worker, or a friend may become suicidal in the future.

September 10 is World Suicide Prevention Day, a collaboration of International Association for Suicide Prevention, the World Health Organization, and the World Federation for Mental Health. Consider this post a Public Service Announcement that YOU have the power to help prevent suicide.

I know several people who have contemplated or attempted suicide. In high school, one of my close friends was suspected of being suicidal, as was a mutual classmate of ours; both were taken to a mental health facility.  My friend was (and is) one of the smartest people I have ever met. She has a quick wit, easily learned anything she put her mind to learning from language to musical instruments, and was a prolific writer. People liked her and thought she was hilariously funny. My classmate–someone I didn’t know as well as I would have liked, mainly because she was so incredibly cool that she intimidated me–was gorgeous. She had beautiful wavy hair and the kind of looks that never needed  makeup to light up a room. Her sense of personal style was chic but not commercial; I admired her ability to create outfits and imagined she just rolled out of bed perfectly dressed. She was also very smart, artistic, and seemed to have a lot of friends. Another one of my high school classmates–funny, popular, involved in all sorts of extracurricular activities–exhibited some suicidal tendencies.  His family tried to help; while you might hesitate to call it suicide, he went rollerblading at night on a narrow dark street, wearing all black, with no ID.  These are just my high school friends; I know others too.

Please take five minutes out of your day to learn about suicide and what you can do to prevent suicide. Only have one minute? My friend Carlee is participating in the AFSP Out of the Darkness Walk in San Diego.  Today also happens to be her birthday, so if you have $5 please donate.  (If you don’t have $5, please consider skipping tomorrow’s trip to Starbucks?) From her campaign page you can also learn more about how you can participate in a walk yourself.

http://afsp.donordrive.com/index.cfm?fuseaction=donorDrive.participant&participantID=561734

The number one piece of advice I have found to prevent suicide is to REACH OUT. Anxiety and depression are very common among adolescents and young adults (but also exist in all other populations!) and can lead to suicidal thoughts. Many of the articles I’ve read today suggest that a sense of connectedness and community are important in preventing suicide.

If nothing else, keep this number handy: Suicide Prevention Lifeline 1-800-273-TALK (8255).

If you have reason to believe someone is in imminent danger of killing themselves, this is a life-threatening emergency. Call 911 or your local emergency number.

Other Resources:

The Crisis Text Line http://www.crisistextline.org/get-help-now/

Help A Friend In Need  https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-prn1/t39.2178/851574_196126063918794_1130524222_n.pdf

A collaboration among Facebook, The Jed Foundation, and The Clinton Foundation.

American Foundation for Suicide Prevention http://www.afsp.org/

International Association for Suicide Prevention http://www.iasp.info/ @IASPinfo on twitter

Follow the links for World Suicide Prevention Day for quick reads on suicide prevention and more resources.

World Federation for Mental Health http://wfmh.com/

Among other resources, there is a downloadable guidebook called “Mental Illness and Suicide–A Family Guide to Facing & Reducing the Risks” available in English and Spanish.

Huffington Post: There are multiple articles posted today on this topic. Here is the link to the one I referenced above.

http://www.huffingtonpost.com/lloyd-i-sederer-md/world-suicide-prevention_b_5783596.html?ir=Healthy%20Living&utm_campaign=091014&utm_medium=email&utm_source=Alert-healthy-living&utm_content=Photo