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Disclosure: this is NOT a sponsored post (no compensation, product, or freebies were offered to entice me to write it), and is neither written nor endorsed by Good Farms. Per usual, the choice of subject matter and all of the opinions here are mine. This is the first of my posts inspired by #ExpoWest 

This weekend was the industry meeting, trade show, and adult trick-or-treating extravaganza known as Natural Products Expo West: a gathering of more than 100,000 people with exhibits/booths for more than 3,000 companies. For 2017, I can’t think of a better find to spotlight than Good Farms. Remember my last post about food waste? I had a lot of conversations around food waste at Expo West (which itself produces quite a bit of waste, but that’s a subject for another time). One of the most promising trends in the natural foods space is using “waste” products instead of putting them in the trash. (All that fancy coconut water people are sipping? Did you ever think about where the rest of the coconut goes?)

Enticed by strawberry juice! Friday morning I made my way to the Arena section, an entire room I missed last year, when I came upon a booth decked out in strawberries with a video slide show. If you know me, you know I’m a total strawberry junkie: I have fond memories of spending a day each summer picking strawberries with my family at Blessed’s Strawberry Farm (“one for the basket, two for me”) and filling the “way back” of the station wagon with berries; when I lived in Oregon I anxiously awaited the annual Burgerville strawberry milkshake season; most recently I wait for the spring farmer’s markets to open so I can buy directly from the farmers. When I saw strawberries, I was drawn like a bee to a blossom and let me tell you–SO worthwhile!

Right,back to the juicy goodness. Good Farms’ cold-pressed, organic strawberry juice is simply wonderful. You can smell the strawberries as the cup nears your face (since the juice is not heated, the volatile organic compounds that create the strawberry’s aroma remain mostly intact). The juice tastes just like biting into a strawberry, minus the pulp and seeds. It is very flavorful–I could see using a few splashes in my fizzy water to make a refreshing mocktail. While I didn’t check the nutrition label, I know it is fruit juice…so I’m glad it comes in 14.5 ounce bottles instead of gallons (as otherwise I’d drain the whole jug much too quickly). If you’d like to get your hands on some, try Costco, Whole Foods, Chick-fil-A, Panera, and meijer. (Note those are the Good Farms partners, not necessarily all of them will have the strawberry juice, which is currently in limited production.)

Boxed berries with a glass of the juice

Ugly reject strawberries make great juice. That’s because there are nothing wrong with the strawberries, which come from organic strawberry farms in Mexico; they simply don’t meet the beauty standards supermarkets set for strawberries. Using these berries instead of treating them like garbage not only results in delicious juice, it also makes sure farmers get paid for their crop, farmworkers can earn a better wage (more sold produce = higher profit = more money to pay wages), and it is a responsible use of the resources that went into farming the berries in the first place (including water, soil/dirt/land, and labor). Finally, it prevents the berries from ending up in a landfill, where they would either remain intact for centuries (as in a standard landfill, where the ever-increasing materials on top deprive those on the lower levels of the air necessary to rot), or decay and produce gases and contribute to climate change (if put onto a dump-style trash pile).

But wait, there’s more! If you’re following along to this point, you may have the same question I had: “Wait, after the strawberries are juiced, what happens to the smushed-up berry parts?” That’s wasted, right? WRONG! At Expo West I had the opportunity to talk to some of the Good Farms project team. The great guys in the booth were kind and patient with all of my questions. They explained that the juice project is currently a small operation–two trucks of berries per week–because it is important to get the process, production, and finished product done well before scaling up. (That way you can scale as time and resources permit, staying true to your original vision.) They are working to connect the farms with secondary markets for the smashed berry parts, such as companies that make all-fruit frozen pops. I imagine those berries would also be useful to companies that make yogurt, smoothies, and dried fruit products.

It’s not just about the strawberries–it’s about the farmers. Every piece of produce has people behind it. In the US, we have typically treated farm workers poorly. While I haven’t studied the socio-economics of why, I imagine the shift from slave labor to poorly paid sharecropper labor (read: racism and the resulting racial and economic inequality) play a role. The framers of the US Constitution were landed, white gentry who definitely thought themselves more valuable and worthy than everyone else (e.g. the First Nations who already lived in the Americas, slaves, indentured servants, women). The Good Farms strawberry farms are in Mexico; in the US the workers who pick strawberries are almost always migrant farm workers, typically without access to education, social services, or medical care. Farm workers tend to move to follow the crops (where the work is), which means children who should be in school may be in multiple schools each school year, every year, making them more likely to fall behind academically and less likely to graduate from high school or pursue higher education. Female farm workers are subject to a high level of sexual harassment and assault, often at the hands of the bosses who are supposed to be protecting them. One report I heard on NPR (morning of 3/13/17) estimated that 45% of the farm workers in California are undocumented, which means they don’t enjoy many of the legal protections that US workers are entitled to, such as minimum wage, rest periods, and meal breaks. It also means that women who are sexually harassed or abused are less likely to seek help for fear of being deported and separated from their children. California only recently (since I moved here in 2008) passed laws mandating access to shade and clean drinking water for farm workers. We’ve got a LONG way to go here.

Good Farms is moving the needle. Good Farms is a stakeholder in the Equitable Food Initiative (EFI). You can read more about EFI on their website, but the basic gist is this: treating workers better (through fair wages and labor practices, access to education, sensible pesticide policies, proper protective equipment and safety protocols) is the right thing to do. EFI goes beyond third-party audits (like when OSHA shows up to spot-check your operation) by creating an on-farm team that is responsible for implementation and maintenance of their program. EFI partners include the United Farm Workers Union and Oxfam America. This is true of all of their farms, not just the strawberry farms. The Good Farms strawberry farms are also fair trade, certified by Fair Trade USA. You probably don’t even consider whether terrorists or slave-labor was involved in producing the food on your plate, but Good Farms does: C-TPAT (Customs-Trade Partnership Against Terrorism) helps them keep terrorists and terrorism out of the food chain by working with companies to protect and secure cargo, and with CIERTO to create transparent, safe labor contracts and help eliminate slavery. (Maybe you’ve heard about child slave labor used to obtain cacao? Slavery isn’t just a chocolate problem.)

I couldn’t capture the entire slide show, but you get the idea

A few other notables. Good Farms works with Feeding America and other food banks to donate produce instead of wasting it (not just strawberries, of course), to the tune of 350,000 pounds in 2016. They have outside auditing for their organic standards (CCOF) and food safety (PrimusGFS). Good Farms helps their farmers in Mexico by partnering with Mexican social responsibility programs that educate workers on their rights and how to exercise them; they help undocumented Mexicans living in Mexico obtain birth certificates (because without them, you can’t fully participate or exercise your rights–yet many economically disadvantaged Mexicans have never had a birth certificate). Good Farms partnered with Costco to provide disaster relief. With IEEA they provide education to farmworkers, by giving children backpacks with school supplies they reduce barriers to childhood education, and by maintaining websites and consumer outreach they teach us how to eat more vegetables and enjoy them.

Food security is a privilege. If you’re reading this, there’s a good chance you are a lot like me: safe place to sleep tonight, not worried about where my next meal is coming from, enough income from my relatively-cushy job (where I do not perform manual labor in a hunched-over position like the farm workers in this video on the UFW facebook page) to make discretionary purchases, leisure time to pursue personal interests. I’ve never gone to bed hungry because I have always had access to plenty of food. My parents had access to education and paved the way for my life, where I had even better opportunities. Most of the world is not so lucky. I’m willing to pay a little more for a quality product that improves the lives of those whose work produces the food on my table, because I can.

How about you?

 

How much food do YOU waste?

Yes, I agree that “clean your plate” is a dated rule (better option: “watch how much you put on your plate in the first place”), but I’m betting that’s the first thing the term “food waste” brought to mind. Most Americans likely associate food waste with at-home table scraps, or restaurant leftovers that go from plate to trash. The problem is much, much bigger than that. In August 2012, the Natural Resources Defense Council published an issue paper titled Wasted: How America is Losing Up to 40% of Its Food From Farm to Fork to Landfill. You read that right, FORTY percent. What I found most shocking is that most of that 40% has nothing to do with throwing out leftovers or not doggy-bagging your restaurant leftovers!

Some of Hungry Harvest’s offerings

Why you care about food waste:

  • 80% of the fresh water used in the United States is used for agriculture (source) and roughly 25% of the entire fresh water supply is used to produce food that gets wasted (source)
  • roughly 50% all produce in the United States is thrown away—some 60 million tons (or $160 billion) worth of produce annually (source) and up to 1/3 of all food produced world-wide (source)
  • about 1 billion unpeeled/unopened food items are discarded annually in American schools (source)
  • wasted food that goes to landfills–not all of us have access to composting–generates methane (source); food waste has a carbon footprint of 3.3 billion tons of greenhouse gases, making food wastage the third top GHG emitter after the U.S. and China (source)
  • the United States produces enough food to sustain roughly 860 million hungry people, more than twice the amount needed to feed the true population of the United States (source) yet in 2015 42.2 million Americans lived in food insecure households [that means, roughly, they are not certain that food will be on the table for all upcoming meals] including 29.1 million adults and 13.1 million children (source)
  • Food Waste and Hunger Facts

But forget about the doggy-bagging and leftovers, as a whopping 38% (source) or more is wasted before it even has the opportunity to be eaten! Ever wonder why all the apples, in the grocery store are about the same shape and size? Or the carrots are all straight and about the same length? It’s because the nonconforming, weird-looking, too-big, too-small pieces are THROWN AWAY. It’s bad for farmers–they don’t get paid for the goods they grew–and it’s bad for the environment and the planet.

How can YOU reduce food waste?

Easy! Buy ugly produce! In California (SF Bay Area, now rolling out neighborhood by neighborhood in LA!), and UPDATE! Oregon too! check out Imperfect Produce (scroll down to score $10 in free goods!). In Baltimore, D.C., Virginia, Philadelphia, New Jersey and the surrounding areas check out Hungry Harvest (see below for a discount code!). Both are small businesses fighting food waste AND hunger. What do they sell? Hungry Harvest calls their produce “recovered” and explains it this way:

“Recovered” produce comprises fruits and vegetables that are perfectly fine to eat, but would have otherwise been thrown away. Recovered produce is often discarded because of aesthetic imperfections (think misshapen eggplants or off-color apples) or logistical inefficiencies (when grocery stores over-order produce, they can reject truckloads, and that usually gets thrown away).

Imperfect Produce calls their produce “ugly” but wants to assure you it tastes the same:

The produce we source is rejected purely for cosmetic reasons, meaning that taste and nutrition aren’t affected. Common reasons for produce being classified as “ugly” are: too small, wrong color, misshapen. We only source the most delicious fruits and vegetables, and we have strict quality-control measures in place to ensure that what ends up on your doorstep is fresh, delicious, and nutritious. If we wouldn’t eat it, we won’t sell it. We’re redefining BEAUTY in produce, not taste! And if for whatever reason you’re not satisfied with an item in your box, we will either replace it or refund the cost of the box that week.

It’s a win-win-win. Farmers get paid for produce that would otherwise become garbage. You get cheaper produce that may (or may not) look funny. Both companies donate produce to fight hunger, too! It works something like this:

My Imperfect (Perfect!) Experience

My neighborhood’s delivery day is Saturday, so I have until 3:00 Wednesday to customize my box. I get a small box of fruits and vegetables, since I travel a lot and live by myself. The basic cost (if I get whatever was assigned to the box that week) is $11-13 plus a small delivery charge ($2.99). On Monday or Tuesday I get a reminder email to check in and customize my box. (There is an option to not customize the box–surprise!–but since I’m picky I don’t often use that; you can also opt for just only fruit or only vegetables.) One of the things I like is that I can decide how much of something to get, and the Imperfect site tells me why it is “imperfect” as well as where it originated. Right now, Imperfect works mostly with larger family farms in California, but they are also working to source produce from Mexico and smaller family farms. I’m really excited to see what they can do!

Does anything in here look “imperfect” to you?? (My box this week)

My box this week had 1 pound of organic brussels sprouts, a blood orange, 2 pounds of carrots, 1 pound of creamer potatoes, a grapefruit, 1 pound of onions, a 1/2 pound of red bell peppers, romaine lettuce, 1 pound of mangoes (rejected for being too small, I can easily hold one in my hand), and 1 pound of organic lemons. I paid just $15.39, including the delivery charge. There were a ton of other choices, too. Each box also includes the “Weekly Beet,” a card that introduces a team member, gives a quick fact about one of the items offered that week (the asian pears offered the week of September 19th would have been rejected due to scarring and were grown in Kingsburg, CA), and a tasty recipe. Some of the recipes I have received are Blue Cheese and Asian Pear Tartines, Vegetarian Lettuce Wraps, Celery Root and Carrot Soup, Lebanese Pumpkin Hummus, and Fuyu Persimmon Salad. (You can find more recipes at imperfectproduce.com/recipes)

Some of the cards from my Imperfect Produce boxes

The pre-Thanksgiving box included a recipe booklet. Imperfect Produce does fun things, too. Once we got googly eyes in the box to decorate for a contest, and they recently sponsored a contest with Cape & Cowl, donating an additional five pounds of produce to the Alameda County Food Bank for every entry. I can easily set my box to “temporary stop” for vacation. I try to remember to set out my empty boxes Friday night, as Imperfect Produce can re-use them.

To score a $10 discount on Imperfect Produce: when you sign up for your first delivery, put my name (Elizabeth Bain) in the “referred by” box at checkout. (I hope you don’t mind that as an Imperfect Produce customer, this gets me $10 too.)

Hungry (for a) Harvest?

Clearly, I don’t live in Baltimore, D.C., Virginia, Philadelphia, New Jersey and the surrounding areas, so I’m not a Hungry Harvest customer–but if I lived there, I would be! I found Hungry Harvest on Twitter, and I’m thrilled to see there are other organizations doing the work Imperfect Produce does in other parts of the country. (I was extra excited to see they scored a deal on Shark Tank, which also helped fund some of my other favorite small businesses, including Wild Friends nut butters and Bombas socks.)

The Shark Tank set-up

So while I don’t have first-hand experience, it looks like Hungry Harvest shares pretty much all of the characteristics of Imperfect Produce. Delivery days are assigned by zip code, and there is a modest delivery charge. You can even have your produce delivered to your  office! Hungry Harvest also offers add-ons (Imperfect Produce has these on a variable basis). Add-ons include products from other food makers that could go to waste while still being perfectly good to consume: fresh baked bread, coffee, granola, peanut butter, jam, pesto, and produce staple add ons (lemons, limes, etc.).

Sample box from Hungry Harvest

Like Imperfect Produce, Hungry Harvest sources mostly local produce but is also reaching out to prevent food from going to waste, offers organic options, allows you to customize your box (and choose a size), has easy cancellation/temporary hold, and shares recipes to use your yummy produce. For every box they deliver to a paying customer like you, Hungry Harvest donates 1-2 pounds of produce to those in need. Hungry Harvest has a unique partnership called “Produce in a SNAP,” a partnership with Baltimore City Public Schools to bring fresh, affordable produce to food deserts to promote healthy eating and fight hunger. The program allows food-insecure families and individuals who could benefit from affordable produce, including those on government assistance programs such as SNAP/EBT, WIC, and SSDI, to stretch their food budgets and put nutritious produce on their dinner table. (I cribbed that from their website, because I couldn’t say it better.)

Hungry Harvest can’t reuse the boxes, but can pick them up for recycling if you don’t have access to recycling. (No recycling? Seriously, the 1970s called and they want their wasteful environmental policies back.)

To score a discount on Hungry Harvest: enter code TRAINWITHBAIN at checkout.

 

Beyond Eating?

You know you can also support your local farmers’ market, especially if you don’t have an Imperfect Produce or Hungry Harvest nearby. (Most don’t have beauty pageant standards for their produce, so the weirdos can show up there.)

You can commit to less food waste in your household: freeze small amounts of vegetables for use in soups and stews, chop and freeze that onion before it goes bad, share with a neighbor. Compost food scraps using a commercial service if available, or a backyard compost or under-sink worm bin.

Local and state laws have a HUGE impact on how much produce gets wasted. The NRDC report details a few items you might watch for and ideas to reduce food waste. These include tax breaks for farmers that donate produce instead of trashing it, laws that allow individuals to donate produce from their home gardens directly to food banks (this is huge in California, where one lemon tree can shower an entire block with lemons), and changes in food labels’ use of terms like “sell by,” “best by,” and “use by” (currently under discussion at the federal level in the United States).

How do you save the vegetables?