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In Events October 14, 2022

Nourished Festival ONLINE Fall 2022

The fall 2022 Nourished Festival is coming! This one will be online, and you can register for FREE (my favorite price). The Festival includes all kinds of classes and lectures, including cooking demonstrations, so you will have plenty of opportunities to ask questions about gluten-free and allergy-friendly food. There’s also an online expo. During the Festival you can pop into expo booths virtually to learn about each company and its offerings. Sometimes they have coupons or other discounts or show specials; many also have contests and giveaways.

Why Attend the Nourished Festival?

If you’re gluten-free or have food allergies, or are cooking for someone who is, this is a great way to see what’s new in the world of allergy-friendly foods.

Even if you don’t have a food allergy there are lots of reasons to attend the Nourished Festival online. First, you’ve probably got at least one friend who has a food allergy, whether you know it or not. Learning about food safety for those with food allergies, as well as allergen-free substitutes, will help you be prepared when someone coming to dinner discloses that they have a food allergy. Second, you’re likely to discover some tasty food for you! You don’t have to have allergies to enjoy allergy-friendly food. Third, it’s fun to watch cooking demos—and you can see EVERYTHING online, which isn’t always the case at live cooking demos. If you have kids you can use the demos to help spark their interest in food and cooking. If you find cooking intimidating, you can watch the demos to see it doesn’t have to be difficult.

As a Nourished Festival Influencer, I had the opportunity to attend a virtual meet-and-greet with some of this year’s sponsors. In addition to sponsoring the Nourished Festival, all of these organizations have great educational materials and other resources. Here’s what I learned:

Title Sponsor: Gluten Influence Group

Gluten Influence Group (GIG) is a title sponsor of the Nourished Festival. GIG’s mission to make life easier for everyone living gluten-free, and they’ve been doing it since 1974. They provide support, education, information on food safety, and more to those living gluten-free. They also have support groups all over the country, and all who are gluten-free (whether due to a medical diagnosis or by choice) are welcome. GIG’s generationgf program helps kids who are living gluten free, as well as their parents. They publish a magazine for kids and parents and hold an annual teen summit. Outside of support direct to those living gluten-free, GIG provides education for medical professionals, interested individuals, and dieticians. They host numerous free online seminars and sponsor other events. GIG has several other related projects. GFCO.org certifies products gluten-free (it’s a certification that means something!). They also have a restaurant certification, the Validated Gluten Free Safe Spot, so you can eat out with confidence. One of GIG’s newer projects is gigcares.org which helps those in need of gluten-free food with access—the cost is often prohibitive, especially now that we’ve got inflation issues. They will have contests, in-booth Q&A, free downloads including the Basics & Beyond, and information on how to get involved in their programs and groups.

Title Sponsor: Hodo Foods

Hodo Foods is based in Oakland, CA (my California neighborhood!). Hodo Foods was founded by a Vietnamese refuge—back in the day when refugees from Vietnam arrived by boat—who arrived to the US and couldn’t find the tofu products he was used to eating. The company originally began making tofu for the local farmers’ markets and is proud to continue to manufactures in the U.S.A. You can find Hodo Tofu in several Michelin starred restaurants. Recently they have started to make new tofu products for the American market, which includes new flavors and textures. (I’m partial to the spiced tofu cubes, which I put into rice and bean bowls.)

As you may know, tofu is made from soybeans, a particular mineral, and water. You essentially make soy milk, then add a coagulant—like you would for cheese. Hodo uses only non-GMO North American soybeans, and they still use cheese cloth to form their tofu. Contrary to what you may have heard, tofu isn’t supposed to be bland or bitter, it’s supposed to have a nice nutty flavor. Hodo also makes a product called yuba. Yuba is made from the thick “cream” of the soy milk. Hodo is the only manufacturer of fresh Yuba sheets in the US. Tofu and yuba are good choices for people who are not allergic to soy, but who are gluten-free or have other food allergies (since both are free of several top allergens including nuts, dairy, fish, eggs, and sesame). Hodo also makes a plant-based egg scramble, which is handy if you are vegan or have an allergy to eggs. (I haven’t tried it yet. Drop a comment if you have?)

Title Sponsor: B Free Foods

B Free Foods wasn’t able to attend the meet-and-greet I attended, but B Free is also a title sponsor. They make an entire range of gluten-free, wheat-free, dairy-free breads and other baked goods. All of B Free is kosher certified and some products are also wholegrain certified. Think bagels, rolls, pizza dough, wraps, buns, and more. They have a new pita pocket out, and they are available at Costco! You can buy direct from B Free online, where they have a subscription option and the opportunity to building your own bundles, and in addition to Costco they are available in Publix and Kroger stores. The B Free website has some very basic educational materials about Celiac disease and gluten-sensitivity, as well as recipes and cookbooks (e-books).

Title Sponsor: the EZ Gluten Test Kit

Elisa Tek is another title sponsor. If you’re not familiar with them (I was not) they make the EZ Gluten Test Kit to test foods for gluten. They also provide testing services for brands (like in a lab) to verify that brands are gluten-free. It’s important to know how a brand verifies that their products are gluten-free—and they should be transparent about who does their testing (third party verification?), how often they test, etc. Elisa Tek also helps educate kitchens about the importance of making food gluten-free when requested. (If you are gluten-free, you’ve probably been at the restaurant that brings out the salad with croutons and then just takes them off when you remind them remind them you’re gluten-free. Clearly not acceptable if you have Celiac disease!) will have a presentation about what gluten is, where it comes from, and other basics that you might not know and be too timid to ask.

Sponsor: Canyon Bakehouse

Gluten free bagels! (See that GFCO icon?)

Another sponsor, Canyon Bakehouse, makes delicious gluten-free breads! The company was started by a mom who has Celiac disease. All Canyon Bakehouse products are dairy, nut, soy, and sesame free. I do eat gluten, and as a result I feel very qualified to tell you that I’ve tasted Canyon Bakehouse bread and it is the real deal. I solemnly swear if I put a regular gluten bread and an equivalent Canyon Bakehouse product on a plate, most people would be equally pleased or prefer the Canyon Bakehouse option. They make both shelf-stable (like “fresh bread aisle” products) and frozen foods. Canyon Bakehouse has several new items out, including a new brioche style dinner roll (look for it in the fresh breads aisle). Their booth will have a giveaway with swag, so be sure to stop by the expo. The website has hundreds of resources including recipes and e-books, including stuff for those newly diagnosed who need to avoid gluten. (Also coupons—super handy right now as food prices are rising, and gluten-free food is NOT cheap.) Their social media is monitored every hour, so if you need advice or have questions, that’s an easy way to reach out.

Register for FREE!

If you’re already booked the weekend of October 15-16, don’t worry. Register anyway. Pop in when you can. If you completely cannot—like you’re getting married that weekend—register anyway. Last year some of the presentations were recorded and available afterwards, plus you want to get on the sponsor’s radar (because coupons and free stuff). In 2023 plans are in the works for two fall Nourish Festivals—one at the Lake County Fairgrounds in Illinois, the other at the Meadowlands in New Jersey—in a new hybrid format! There will still be 24 classes and while those of us who can’t attend in person will miss out on the yummy samples, we won’t miss out on the contests, education, and coupons.

In News October 20, 2021

Why Take a Pass on ClassPass?

Let me count the ways…

Confession: I Was a ClassPass Junkie.

When I first heard about ClassPass, it only existed in New York. (Or at least that was my impression in the first article I read.) The idea seemed pretty simple: members pay a flat fee for access to classes, studios (and gyms and boutique fitness places) listed only the classes they knew they would not fill with their own members. Each studio got to choose which class and time slot to list, and how many spaces they would offer. Since these were spaces that would otherwise go empty, having a ClassPass member there meant some income–not the full price of the class, but not $0 either. Since ClassPass members could only attend 2 classes at the same location per month, they would have to pay full price to the studio for a third class in the same month; maybe they even liked it so much that they decided to join the studio. I signed up for their email updates, followed them on social, and thought this system was a brilliant win-win-win: win for the studios (making money on what would otherwise be empty spots), win for the students (getting classes at a discount), and win for ClassPass (making money by connecting the two). It seemed easier than organizing a Groupon, with less work for the studio.

Like most tech and tech-related businesses, ClassPass was heavily subsidized by outside investors (venture capitalists, etc.) and did not make a profit for several years. That didn’t bother me, as lots of companies start out that way.

When ClassPass first started offering California options, I was living in Oakland and I jumped on it immediately. In a region where a single class might cost $30 and a monthly membership was $150 and up, the flat-fee, all-you-can-eat ClassPass was a dream! While I don’t remember the exact price, it was definitely under $100. Even if I only took 4 classes each month, I was totally scoring a deal. Plus ClassPass offered flexibility: I could go to Pilates on Monday, spin on Tuesday, yoga on Wednesday, HIIT on Thursday, all at different locations. I could take a class on one night when was able to get into San Francisco after work. I could use ClassPass when traveling in other cities (ideal and better for me than a single studio location because I was on the road for work A LOT). Also, I can’t lie, the $20 “flake fee” (for not showing up to a class you booked) kept me getting out and working out. I followed ClassPass on social, tagged them in my Insta photos, and was generally a gigantic fan.

From Unlimited to an Allowance–Both Ways.

I was still a member when ClassPass changed to a “credit” system. Basically instead of unlimited classes you now had a credit allowance to spend. More popular classes at better times cost more credits, and less popular classes at what I consider “awkward” times cost fewer credits. So the same class with the same teacher might be 2 credits at 3:00 p.m. and 9 credits at 6:30 p.m. I’m not sure exactly when this change took place, but I didn’t mind. They also introduced multiple

While putting members on a “credits allowance” (potentially fewer classes per month), ClassPass also removed “allowance” of only 2 classes per month at the same studio. I don’t remember exactly, but I think you had to pay a small premium to take a third (or fourth, or fifth) class at the same location. (I never did.) Since those additional classes still cost less than buying a membership to any single studio, plenty of people took advantage of this to pay ClassPass less than they would pay their local yoga studio, spin studio, etc. for a monthly membership–with none of the hassles of trying to cancel a studio membership.

Around this time (the switch to a credit system), I later learned that ClassPass changed how studios added class spots. ClassPass began to require studios to add spots, and then add more spots, and more spots in their “prime time” classes–the ones that the studios knew they could easily fill with their own members or students buying class packs or punch cards. This meant that instead of using ClassPass ONLY to fill slots that otherwise would go empty, ClassPass was pressuring studios to add slots that were normally full. In other words, ClassPass was asking studios to voluntarily take a loss on spots in their most popular classes. This seemed obnoxious, but maybe it was a reasonable price for the benefits of having so many new students come in through the door?

At some point near or after this, ClassPass also started adding gyms to the app. Instead of booking a single class at a studio, you could book an hour of time at their partner gyms. I’m not sure how this worked (did the front desk chase you out after an hour?) but it seemed like a good way for gyms to fill their extra space as well.

I just learned that in 2018 ClassPass had started to experiment with an algorithm called SmartRate to identify how much to pay studios for each spot. My understanding is that at first, this was optional, but eventually you’ve got to figure ClassPass could force studios to join (at the end of the current contract, for example). According to Vice (article linked below), the pay to a studio per class spot was as low as $7. They also started pushing something called SmartSpot, which would decide which classes (and how many spots) to allocate to ClassPass, supposedly also promising to NOT take spots from classes that studios were also filling. Now students aren’t idiots, and when you’re paying $20-30 for a class and the person next to you is paying $10 for the class, that doesn’t seem very fair, does it? It only makes economic sense that some students bailed out of their studio memberships and signed up with ClassPass, paying less to keep attending the same classes.

In December 2019 (see Vice article) studios were told that the SmartSport and SmartRate would become mandatory. In order to keep up with a new California law, ClassPass also issued a new policy that prevented studios from using ClassPass members’ contact information. This was a huge sea change, as when ClassPass started, studios could use a ClassPass visitor’s email and phone number to add them to their mailing list, offer a new member special, and otherwise try to “convert” a ClassPass attendee into a studio member (or a person paying the studio directly for classes). Now one of the major benefits of ClassPass–“lead generation,” or finding people who might become future customers–was gone.

And Then We Had A Pandemic.

To be fair, ClassPass did not cause the pandemic. It seems a little unfair though, that ClassPass has survived just fine (and was just acquired, the dream of every tech start-up) while many of their studio partners (and other similarly-situated fitness businesses) have not not.

During the pandemic, when many studios were forced to close, ClassPass froze memberships (no charges for members and no new credits). They also made the ClassPass streaming classes free for everyone. (I don’t remember when those started, or whether you could buy a streaming-only membership pre-pandemic.) While this seemed like a pretty awesome thing to do, it was also very practical: no one likes to be charged for a service they cannot use, and while everything was closed it wasn’t possible to spend credits.

This kindness shown to ClassPass subscribers, however, was not extended to ClassPass member studios, all of whom are now stuck with the “Smart” tools controlling their income and available slots.

But before I go there, let’s take stock of what happened to fitness facilities while we were all busy with “stay at home.” While things were shut down I’m sure you watched many small businesses panic. One of my own yoga teachers was extremely frustrated about the closure of her physical studio, wanting to teach her classes to her students in-person–hey, we all want that, right? Unfortunately workout spaces are pretty perfect for spreading an airborne virus: most have fans or vents that blow directly on people which is a huge no-no and HVAC systems they do not own/manage/maintain so they cannot adjust air exchanges per hour or up the MERV rating on the filtration–two things that are actually effective in preventing spread. (All that wiping and sanitizing? Well that’s LONG overdue in a sweaty environment where dude-bros don’t wipe down the equipment, but COVID isn’t spread by fomites; primary transmission is through the air.) Confirmed spread of COVID happened at yoga studios and cycling studios (though none of them local to me). In Portland I watched as multiple yoga studios closed their doors. For some, the pandemic was their landlord’s last tool to push them out of unprofitable leases in now-gentrified neighborhoods. A few are now “studio-free” yoga studios, holding classes here and there and in public spaces and temporary homes. Others just shut their doors. The pain wasn’t limited to yoga studios, of course. CityRow Portland opened in 2019 and did not survive the pandemic. There are empty storefronts where I used to see personal training gyms. You get the picture.

When ClassPass “unfroze” memberships, members still had the option to “press pause,” I did that (and I have 44 credits banked for when the risks of indoor exercise are lower than they are right now with the Delta variant still circulating). Eventually I

How Will Studios “Bounce Back” After COVID?

Frankly, many of them won’t.

I’m a certified personal trainer (NASM), group ex instructor (ACE plus specialties), and yoga teacher (RYT 200 with many more hours of teacher-specific training). I have friends who teach, and who own studios and gyms; they are struggling. Even those that received some COVID-related small business aid may not survive in the current reality (public health and the economy). Many of us are not ready to go sweat it out indoors in a group, especially when mask compliance is spotty (lots of chin diapers and nose-dicking going on) and I haven’t found any place that either requires all attendees to be fully-vaccinated OR has overhauled their HVAC system to meet the CDC and ASHRAE recommendations, so I’ll be working out at home and outside.

My insurance (through work) offers discounted ClassPass credits and free livestream ClassPass classes, but I’m not buying any ClassPass credits until I start to see studios consistently benefitting from ClassPass by earning more dollars per student. ClassPass will be just fine without me–studio scheduling software behemoth MindBody just bought ClassPass (valued at a billion dollars, billion-with-a-b, in October 2021 according to TechCrunch).

To paraphrase the NYT (link below) We need to support small businesses if we want to see them thrive, instead of relying on an app to subsidize the lifestyle we want to have. When I return to indoor exercise, I’ll be paying studios directly. Will you?

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