Disclosure: while this is not a sponsored post, and contains no sponsored content, my ticket to BlogFest—just like everyone else’s—was generously paid for by the BlogFest sponsors. I’m thankful for that. As is my editorial policy, all of the opinions and words below are my own. (Product links are to my Amazon affiliate storefront. You pay nothing extra, I make a few bucks to pay web hosting fees.)
Remember how you looked forward to Christmas as a kid? All the anticipation, special treats, relatives, preparations! That’s how I feel about IDEA World, especially now that BlogFest takes up the first two days. Sometimes the things I wasn’t all that excited about turn out to be the very best things—just like Christmas, BlogFest is full of surprises!
This year, BlogFest hit at a somewhat inopportune time. I have A LOT going on in my “day job,” and some parts of that are extremely stressful. A year after moving to Portland, I’m still not fully settled into my apartment (and I’ve already renewed the lease). My godfather is extremely sick. One of my best friends just lost her mother. I have twenty-five (yes, 25!) drafted but unfinished blog posts, multiple brand new yet unread books on my dresser, a pile of packages that haven’t yet made it to the post office, and a mound of laundry patiently waiting for me. Every time I got closer to finishing something, I hit another set back. For example, I finished the first of five big giveaway posts, only to discover the photos I wanted to use are on my camera, and the battery was dead, and unlike my old camera this one requires a special battery. (Hooray for Amazon Prime.) Even though the thought of travel just depressed me and made me want to stay home so I could continue to dig myself out of the heap, I knew I’d feel better once I actually got to BlogFest.
I chose the last flight from Portland to San Diego on Wednesday night (for day-job-related reasons), and got in quite late. I was so excited to see Briana again that we spent a little more time than we should have catching up, and suddenly it was way past my bedtime. Oops. I didn’t sleep well at all, and just could not pry my body out of bed to get to the morning BlogFest workout on the beach. (As it was, in order to be on time to the opening remarks, we had to check in and get our badges beforehand, and the day started WAY earlier than I usually get to the office.) Despite the fact that the first day was THURSDAY, in my head it was Monday. (Seriously, it has been that kind of week!) The morning workout, presented by sponsor Fit Bodies, Inc., wasn’t something I felt I could do without compromising my commitment to NOT coming down with post-convention crud. I heard the workout was really fun, a simulated workout on the beach (with the “beach” being inside). I did read all about Fit Bodies prior to BlogFest. Essentially it is a way for personal trainers and group ex instructors to have a working vacation at a reduced price; in exchange for teaching a week of classes, fitness professionals can stay at the host resorts for a greatly reduced fee and enjoy all the same amenities as a regular guest. (I will definitely be checking into this for 2019!)
We kicked the day off with a welcome and initial thank you for the speakers. The morning presentation was Petra Kolber. You may not know who she is, but I’ve been following her since back in the days before DVDs. I used to get my VHS exercise tapes from Collage Video, and Petra was a force in the era of “step aerobics” (as well as the subsequent “Hi-Lo” format and beyond), so her name was all over the catalogue (and later, the website). At first I was a wee bit concerned that her topic—”The Perfection Detox: Tame Your Inner Critic, Live Bravely and Unleash Your Joy”—was just a big ol’ ad for her upcoming book (named, of course, The Perfection Detox). Yes, I’m cynical at times, but if you’ve read my prior posts you already knew this… I’m pleased to report that (1) I was totally wrong, and (2) I am so excited for the release of Petra’s book that I want to plan a group participation (free!) #PerfectionDetoxChallenge online. (Head over to my Amazon affiliate page and pre-order her book. Stay tuned for more details.) Petra shared her own history with anxiety and imposter syndrome, and encouraged each of us to STOP being so self-critical. Petra’s message was something I think we all really needed to hear, and it was a welcome shift from the energy that permeated the earlier part of my week.
Moment of transparency: originally I had planned to write a multi-part re-cap based on the three days I attended BlogFest and IDEA World. It suddenly makes MUCH more sense to break things down by topic, so instead of continuing on with Thursday, I’m shifting to talk about the rest of the super content from the BlogFest sessions.
If I was excited to hear from Petra Kolber—who I swear does not look like she is old enough to have been on VHS—I was positively stoked to hear from the first speaker for the afternoon, Sadie Nardini. If you do yoga you may already be familiar with Sadie Nardini. If you work out and hang out on Instagram, you’ve probably seen an ad for one or more of Sadie’s online courses, such as Fit and Fierce over 40 or Yoga Shred. In the yoga world, she’s seen as a bit of a yoga rebel (and not just because she has a fierce blonde mohawk and is in a rock band). Technically, Sadie was there to teach us about creating online content that provides asymmetrical income—the opposite of trading time for money—with a presentation titled “How to Make 6 Figures Online While You Sleep—Even if You Aren’t Tech-Savvy.” The meat-and-potatoes of the presentation outlined how to plan and film online content and create courses. But the underlying message was to quit being afraid of getting it wrong or doing a terrible job, and to go out there and DO that thing. Sadie had a really cool way of demonstrating how who she is on video is simply who she is not-on-video, with just a smattering of being nervous about being on video. (Aren’t we all??) I wish I’d had the chance to go hang out with her at wine o’clock, but I didn’t want to miss the next presentation.
The theme of this year’s BlogFest—which I’ve nicknamed “Stop Beating Yourself Up!”—continued with the BlogFest Keynote on Friday, delivered by Heidi Powell. Heidi spoke frankly about the businesses she runs with her husband, Chris Powell, and taming her own inner self-perfection-demanding critic. She also gave us a unique perspective on how to deal with the haters (you know, the people hiding behind their computers who have nothing better to do than criticize some detail of whatever it is you’ve most recently done). For more detail on the key takeaways on the BlogFest theme, check out Fab Fit Friends. Oh, and also Run Out Of The Box.
BlogFest is a social media conference, so we also had some presentations very specific to the things we do online. Chantal Brodrick came all the way from Australia to talk to us about “The Power of Podcasts,” but then lost her voice! Fortunately she had prepared her slide deck and had a friend deliver her presentation. Even though she couldn’t talk, Chantal still came to see us and help answer questions. No less a celebrity, GiGi Ashworth of Gigi Eats Celebrities gave a talk on video titled “Make Love to the Camera.” If you’re online, you know video is where all the action is right now, and I don’t just mean YouTube. Instagram supports video, as does Facebook (which owns Instagram). Twitter has video all over it. Blogs even have embedded video now, and some of it looks better than what is available on TV! GiGi’s talk was practical and hilarious. If you’ve watched any of her videos online, just imagine her teaching about how not to look ridiculous on camera. Finally, we had a quality presentation by Kristine Beatty, “Actionable Analytics—Beyond Your (Google Analytics) Home Page.” This is probably the technical talk I needed to hear most, since it is the topic I know the least about; sure, I have Google Analytics installed on this blog, but I have no idea what to do with it other than look at page views and bounce rates. I sent Kristine a message right after her presentation (since I’m such a newbie that even some of the terms she used lost me) and I’m definitely planning to use her slide deck and the resources she recommended to learn more.
Overall, the content in this year’s BlogFest was SOLID. Each year has been a little different in terms of how the schedule is organized and which topics and speakers are featured. This year, I’m committing to not beating myself up. Would you like to join me?
Feel free to follow me on Twitter and Instagram, where I’ll be announcing my online book club/offline “Perfection Detox” Challenge when Petra’s book comes out. You can also join my tribe using the form at the bottom of the blog—and I do solemnly promise and swear there will be no spam, ever, and I won’t share your email address without your permission, ever.
Thank you to this year’s BlogFest sponsors. (Curious? Click and learn more!)
- Almond Board of California
- Being Better Matters
- Fit Bodies, Inc.
- Frog Fitness
- General Mills (Bell Institute)
- Great Lakes Gelatin
- Haiku Bags
- Kettle Gryp
- National Dairy Council
Before I go, tell me: how does “perfection” have a hold on your life? What would it be like to live your life in a self-judgment-free zone? I’ll randomly choose a comment to win a sweet prize (which might just include a copy of Petra’s book when it is released in August) on July 31, 2018.