Disclosure: I am SO stinkin’ proud to represent these races as part of the Represent Running Ambassadors. Yes, I do get to run the races for free in exchange for helping to promote them, but I signed up for the inaugural Silicon Valley Half Marathon before I was asked to return to the team. All opinions are my own–and you know I have plenty of them!
I’m behind some race reviews, but I could barely wait to start writing about the inaugural Food Truck 5k and Silicon Valley Half Marathon! (Yeah, yeah, it was over a week ago–I had some blog issues.) The Food Truck 5k was Saturday afternoon. My understanding is that it was originally going to be an early evening race, but there was some sportsball thing or event that kicked the start time up to 3pm. In any case, that was perfect for me, as it allowed me just enough time to sleep in a little bit, hop a flight from Portland to San Jose, Lyft to the Fairmont Hotel, check-in, unpack, change, and head over to the festival area to pick up my stuff.
Locals did have the option to pick up packets in advance at Sports Basement, which was always a fun choice for me when I lived in Alameda. Sports Basement offers a discount for runners on the day of bib pick-up, and since I always found something there I needed (and at a great price!), it was a win-win. Now that I’m in Portland, however, going to the Sports Basement pick up would have meant a day off from work and another night in the hotel. Yeah, I know, you feel so bad for me. Anyway, there were also some other pre-race-weekend events, including a run with Meb! (Do you feel bad for me now? Because I had to miss that?)
One of the great things about running in San Jose, there are a ton of hotels within walking distance of any reasonable starting line–more if you rent a car, or are willing to take a car. For Rock ‘n’ Roll San Jose 2017 I stayed at the AC Hotel, which would have been a great choice for these races too. The SV Half host hotel was the Fairmont, and they gave us a screaming deal: it actually cost less to stay there than to stay at the AC! The Fairmont is one of the aging grand dames of the hotel world, and I loved staying there. My room was gigantic, the bathroom had both a shower and a separate bath tub, and there was a separate vanity and mirror outside of the bath room. Sure, there are some signs that the hotel wasn’t built yesterday–the USB outlet in my room did not work, and the bathtub spout had a hand-held shower permanently attached (because the actual shower was not enough showers for one room?) so I couldn’t take a bath, but it’s a great place. After the races and a much-needed shower, I met a friend for snacks and cocktails in the bar.
Day-of-event packet pickup was a breeze, and I got both my Food Truck 5k and my SV Half gear at the same time. (In hindsight, I should have waited until after the 5k to get my SV Half gear, as there was no bag check, but as an ambassador I had a little help.) There was plenty of parking nearby, though I had walked from the hotel. I had some time pre-race to walk around and see the vendors and race sponsors. Amazon had free sweat towels, and I wish I had grabbed one before the 5k so I could sweat on it (instead I thought, “oh, it’s one more thing to carry.” Silly me.) Amazon also sponsored free race photos all weekend and had a photo booth, so that was fun. After clowning around for some photos in the festival area–and checking out the food trucks to plan my post-race eats–the ambassador squad headed over to the 5k starting line to take more pictures.
Actually, we all walked OVER the starting line, heard a bunch of beeps, and wondered if the timing system thought we were running…then we looked up at the starting line structure and wondered why the letters were all backwards. (Yes, a bunch of social-media-fueled runners didn’t understand the selfie-setup.) Suddenly it was about time to start, and I was WAY too close to the front, so I sidled over to the right as far as I could get, and decided to hang there until the right group started to move past. (We didn’t have corrals for the 5k, but people did a pretty good job of self-selecting–it was impressive.)
The course was basically an out-and-back with a bit of a loop (running on parallel paths for a portion). Most of it was on a paved path through Guadalupe River Park and Columbus Park, though a small portion was on sidewalks and a street to get to and from the start/finish area at Arena Green East. I ran most of the first mile at a very easy (read: slow!) pace, did a run-walk for the second mile, and walked all of the third mile (with the exception of the last .1, of course). The heat was brutal and unexpected! I’d flown in from Portland, where it was in the 50s. The average temperature in San Jose in mid-April is in like 50-65 degrees. This year? It was 80! I didn’t run any of that third mile because my body–descended from two long lines of pasty-white people from northern climates–was like “NOPE!” I felt great after the run anyway.
Post-run, first I went to the Barefoot wine tent to sample their “refresh” spritzers. (No, not at all like a “wine cooler,” yuck. More like “wine with bubbles.”) Then I bought a glass of sparkling wine and I hit up Cielito Lindo Mexican Street Kitchen for some tacos. (The menu on the website does NOT do them justice–I ate two different vegetarian taco types, decorated liberally with verde, roja, and molcajete sauces.) It was only after I ate all three of them and the tasty, tasty hot sauces that I realized I should have put them on Instagram. Oops. Bad blogger! Other options for Saturday included Road Dogs, Akita-sushi, BBQ Kalbi, Curry Up Now, and Treatbot (ice cream–VERY popular that day!). Everyone was clustered under the trees and in the shade, but having a great time. In addition to many food options, sponsor booths, and vendors, there was live music! Starting at 1 and lasting until 7:30 p.m. we had Bird and Willow, Israel Sanchez Music, NOIYA, Casey Wickstrom, and Love District.
Soaked to the bone with sweat, and sated by the street tacos, I headed back to the hotel for a much-needed shower and a wee nap. Then it was dinner and a cocktail, and off to bed to be well-rested for the inaugural Silicon Valley Half Marathon!
It’s that season again! No, I don’t mean the season of shopping for holidays (that’s another post for another time), but the season for Ambassadorship Applications! Before you open every browser window and apply to all the things, pause; should you really apply to that program?
Disclosure: I participate in several ambassador programs, and have worked with others in the past. (You can see them all on my Integrity First page.) No brands, races, or ambassador programs have asked me to write about them. In fact, no one knows I’m writing this post except the people quoted/shown below–they got a preview. Everything here is 100% my opinion–but I’d love to hear yours, too!
What’s an “Ambassador”? If you grew up in the 1970s (or before), you remember tons of television commercial celebrity product endorsements. For some reason, people tended to have a better opinion of something if it had a celebrity endorsement–regardless of the quality of the product. While that is still the truth in some cases, celebrity endorsements are expensive and only available to brands with big dollars to spend. Also, most of us have grown a little jaded. First, we all know that the big brands are paying for “product placement” in movies and on TV (e.g. the Coca-Cola cups on American Idol, always set perfectly so you can read them). Second, many celebrities have started to endorse products and concepts that are not only disproven by science (e.g. that vaccines are a direct cause of autism) but also are potentially dangerous (e.g. pretty much anything any celebrity has recommended you put in your vagina). In recent years, brands and events have turned to their fans to help spread the word about their products and services. In a world where people rely on their friends and social media for information, this makes total sense–aren’t you more likely to try something you know your friend just loves?
While every ambassador program is different, in general ambassadors have specific duties they perform in exchange for free product, a free race entry, swag, and/or other perks. The majority of the ambassador programs I have seen refer to their ambassadors as the ambassador team, but many also have special names for their ambassadors that are associated with their products. For example, the Honey Stinger ambassador team is called The Hive, and the Tailwind ambassadors are Tailwind Trailblazers. Most product ambassadorships last for a calendar year, so November and December have a lot of application deadlines. (Race ambassadorships may follow the race’s “calendar year,” starting a few months after the race and ending on race day.) Some programs continue from year-to-year so once you’re “in” you’re in, though the majority don’t auto-renew–you have to reapply every year.
Should You Apply?
Do I love the product/event? If you don’t love it, don’t apply. Period. Ambassador programs only work well if the participants legitimately like (and use!) the product, or are genuinely excited about the race or event (which doesn’t necessarily mean you are a past participant). It’s not just about what the company gets out of it though: it reflects poorly on you to promote a product you’ve never used, or to promote an event you have no intention of doing.
Do I have realistic expectations? Do you know what also reflects poorly on you? Sour grapes if you’re not accepted! Every year I’m shocked to see tweets, blogs, and Facebook posts to the tune of “XYZ didn’t pick me to be an ambassador. Again. They always pick the same people. Whine, whine, gripe. I’m never using XYZ product/running XYZ race again!” While these comments don’t reflect poorly on the product/event/brand, they DO reflect poorly on the post-er. The majority of ambassador programs have a limited number of spots and far more applications than they have places. If you apply to a program and are not accepted, you have no idea why–and it might not have anything to do with you! Maybe there were a large number of applications from your geographic area, and preference goes to people in other areas. Maybe your strength is on your blog, but they really needed a Snap maven. Maybe your main sport is running, but the brand wants to branch out into other sports. Maybe it just wasn’t a good fit from the team’s perspective. Just like colleges, and jobs, and awards, you don’t get everything you apply to. You’re not entitled to anything 🙂
Am I willing to commit to that product/event for the year? There are really two parts to this. One, it should go without saying that as an ambassador, you do not promote competing products or events. If you are an ambassador for Pro Compression, for example, you should be perfectly happy to NOT be on social media or at events wearing any competing brand (and even give a thought to giving away those other socks). I wrote “it should go without saying,” but I’m saying it because while it SHOULD, it’s one of those “common sense isn’t very common” things. Are you really serving Health Warrior if your social media is filled with Trader Joe’s chia bars? Two, if you apply for an ambassador program you should be willing and able to fulfill all of the requirements for that program. Detroit Free Press/Chemical Bank Marathon Ambassadors, for example, are required to work a shift at the information booth during the race expo; Represent Running Ambassadors are required to work a packet pickup (unless they are remote ambassadors). If you’re unwilling or unable, don’t apply.
What are the ambassador program’s requirements? Every program has different requirements. You might be required to post a badge on your blog (if you have one), or to make announcements on social media channels to promote the product/event; create content for the brand’s website such as a photograph, review, or blog post; wear branded gear to events you attend/compete in; work at an expo booth to promote the race; create a post-event review; serve as a leader for a warm-up run; work at the event itself to ensure it runs smoothly; or any number of other things. Sure, life happens, and maybe you committed to an event before you knew you would be seven months pregnant and on bed rest, or nursing a leg broken in a skiing accident, or taking in your brother’s kids for the year, or laid off from your job and unable to travel to the event. Everyone gets that there are unforeseeables that might prevent you from fulfilling your duties and most programs will give you a pass if that’s your situation. As a general rule, you should be confident you can do what the program requires. Read the program description carefully, and make sure you understand the requirements.
Can I live with all of the ambassador program’s restrictions? Again, it should be a no-brainer that you can agree to not promote competing products. Other restrictions vary widely by program. For example, the Bib Rave Pro Team members can only have a limited number of other ambassadorships. If the event’s sponsor is Adidas, you might be asked to avoid wearing gear with competing logos while you work at the expo. Again, read the program description carefully, and make sure you understand what you can and can’t do. If you can’t abide by the program’s restrictions, don’t apply.
Do I have the time/resources/bandwidth to fulfill the requirements and do a great job? If you have a full-time job and a full life, consider how much time and energy you have to devote to each of the programs you are considering. Even if you can wrap your head around 12 different ambassadorships at once, and somehow not give your blog more badges than a Girl Scout, most of us do not have the time to put into that many ambassador projects in a single year. Be realistic about what your other commitments are and how you will balance them with the programs you hope to work with this year.
You WANT to apply, but will you do an awesome job?
Five guaranteed tips to be a rockstar ambassador!
First, Do All The Things. A great ambassador fulfills all of their requirements. Make a checklist and get it done! If you are required to work an expo shift or a promo booth, do the whole shift–seriously, sneaking out early isn’t cool–and if the event is really hard-up for help, consider offering to do another shift. Some things don’t have specifications, such as “help promote the race.” At a minimum, you should help spread the word for the big events (such as pre-registration specials, discount days, etc.), but think of that minimum as a floor, not a ceiling. The ambassadors might only be required to post one Instagram post, but creating two or three wouldn’t be that much more work. Just like in a team sport, as an ambassador you should strive to be an asset to your team.
I have had the honor to be a part of the Represent family for two years. The first year I was a posting fanatic and helped at as many packet pickup as I could. This second year life got in the way and I was only able to volunteer once (as per the requirements) but I felt guilty for not posting about the race events as avidly as I did the prior year. —Ashley of Every Runner Counts
Second, support your teammates! Lots of ambassador programs have some kind of forum they use to communicate. It might be a private Facebook group, a Slack channel, or a dedicated members-only website. Some are chatty, others are quiet, but all exist to help the ambassadors help each other. Every ambassador group has a wide range of people in it who differ in beliefs, sizes, preferences, and experience. When a new runner posts their new 5k PR, don’t ask if they crawled–congratulate them and encourage them to beat it. When someone is disappointed with a race result, don’t roll your eyes and tell them to get over it–say something kind, or keep your mouth (keyboard?) shut. Kindness is FREE, spread that sh*t everywhere.
Third, view every bit of swag and every perk as a gift. Many ambassador programs provide little extras, such as extra products, or gifts from race sponsors. Chances are that you’re not going to like everything–and you don’t have to–but think of everything as a gift and mind your manners. I’m a vegetarian, for example, so I really have no use at all for a bag of KRAVE jerky. I’m not going to eat it (it’s meat), and it’s not authentic for me to give a shout-out or otherwise promote it. If one of my ambassador programs mailed me a box of KRAVE, I wouldn’t mark the box “refused, return to sender” or make a big stink about how inappropriate it was in the ambassador chat group. Instead, I would ask the ambassador wrangler if it would be okay to pass the jerky on to a friend, if I should pass it on to another ambassador, or if the donor/sponsor/brand would prefer I return the package. Bottom line, you don’t have to love and adore every race sponsor or every bit of swag offered to you, but you don’t have to be a jerk about it either.
Remember that it’s an honor to be chosen, and use this opportunity to better get to know the people working for your brand and your fellow ambassadors. I’m thankful for the opportunities I’ve had with the brands (trying new products, etc.). The experience with the people was a perk I didn’t expect going in, and I’ve made some wonderful friendships along the way that will stay with me beyond my time as an ambassador. —Briana of mat.miles.medals.
Fourth, stay positive. Nothing says “bad ambassador” more than talking smack about the brand you’re supposed to be representing! Be honest, but don’t trash the product/event. It’s okay to say you’re disappointed about ABC, or that a new product offering isn’t right for you. Frankly it can seem fake if you always absolutely adore every aspect of the brand/company/race you are representing.
Fifth, give honest feedback. (About the race, or brand, and about the ambassador program.) As an ambassador, you are in a position to hear feedback that the race director or brand does not. As Briana points out, “some brands tap into their ambassadors to get a temperature check of how a concept or idea might be received. Depending on the group, and your comfort level, you can elevate feedback to people who can do something with it. But remember to keep it constructive.” Finally, ambassador programs evolve each year, and the program managers are generally open to hearing about your experiences. What worked and what didn’t? I was frustrated when one race sent us flyers and posters to distribute–two weeks before the race. I loved it when another group moved from Facebook groups to Slack. Sharing your positive experiences, and providing constructive feedback about the not-so-positive ones, will help support the race or the brand by making next year’s program even better.
So…Should You Apply?
What’s your experience as a brand ambassador?
Which ambassador programs are currently accepting applications?
Disclosure: I am a 2015 Nuunbassador. This post is not sponsored by Nuun in any way. The giveaway is not sponsored by Nuun. All opinions are my own. Many thanks to Briana of Mat, Miles, Medals for the image above.
December is more than half over, and the new calendar year is almost upon us. (I know, I know–I have to keep saying it to myself over and over, because I barely believe it!) I was fortunate enough to be selected to be a Nuunbassador in 2015, and it’s time to celebrate that adventure coming to a close.
By the way, I decided not to reapply for 2016. That decision had nothing to do with Nuun–which I still drink all the time and am just shy of obsessed with–or my experience (it was great!). So many of my friends were really excited to apply, and really deserved a chance to represent Nuun in 2016. They wanted it SO badly! Since I already had the chance to represent Nuun, and I have my fingers crossed that I’ll be chosen as an ambassador for the Detroit Marathon, I decided to step aside this year. (Hey Nuun, maybe let’s get together again in 2017?) No need to be greedy, and I want to continue to do an excellent job for BibRave in 2016.
So, let’s talk Nuun!
Nuun’s major innovation is to separate hydration from fueling. Most sports hydration drinks are designed to do both, which is why they are filled with sugar–simple sugar can be readily broken down for use as fuel. Unfortunately, many endurance athletes find that consuming too much sugar while hydrating leads to…let’s just call it unpleasant digestive side effects. Nuun decided to separate the hydration (and and accompanying electrolyte replacement) and fueling.
Nuun Active is the original, and comes in the widest variety of flavors. Nuun Active contains the optimal blend of electrolytes because you need more than sodium when running (this is why salt packets are not the best electrolyte replacement!). Nuun has sodium, calcium, potassium, and magnesium. Here’s the nutrition facts and ingredients for my favorite flavor, tropical.
Some advantages to choosing Nuun Active for hydration:
highly portable tablet format
easy to change or mix flavors
thin, non-sticky consistency
add more/less water to adjust taste and consistency
Since Nuun ships as tablets in a recyclable tube, I suspect it also has less of an environmental impact, at least on the consumer side–no water is shipped so you can move more Nuun with less fuel, and using your own bottle means no disposable plastics. Finally, while the tube is recyclable, many people wash and re-purpose the tubes.
They are just the right size to carry Energy Bits, or store change for parking meters. If you travel as much as I do, you might also use the tubes to pack cotton swabs, part of a Lush bubble bath bar, or earrings.
Nuun Active is what I used all year for running. (Nuunbassadors do get a product discount, but frankly the expo special is a better price so I rarely used it.) In addition to my regularly scheduled events, this year was also the first virtual run co-sponsored by Nuun (with Motigo and the website now known as FitFam). Only Nuunbassadors and Team Nuun members could participate, and the run included a cute fitted shirt and medal. Athletes representing Nuun also had the opportunity to purchase specialty Nuun apparel twice during the year. Pactimo prints the Nuun team gear, which is quality technical gear. Most of Pactimo’s styles are for cycling, not running. So, for example, there weren’t running tights, or singlets. I opted for a pair of cycle shorts (encouragement to go to FlyWheel more often!) and a cycling jersey. (It’s got pockets on the back, so I know it wasn’t made for running.)
Nuun Plus is the newest Nuun invention. It contains electrolytes and sugar (dextrose and sucrose). Basically, it’s a way to add the fuel into your Nuun. You can easily adjust how frequently you fuel by adding Plus to some bottles, but not to others. I haven’t tried it yet, but my friends who have tried it do like it.
Nuun Energy is my favorite product, especially the cherry limeade. Like Nuun Active, it contains an optimal blend of electrolytes. Unlike Nuun Active, it also contains a B vitamin blend and caffeine. I keep a tube of the cherry limeade on my desk at work, so I have a low-calorie, less junky, option when I need an afternoon boost. (My non-Nuun choices are coffee drinks and sodas.)
Nuun All Day is a multi-vitamin disguised as Nuun! My favorite flavor is the blueberry pomegranate. The flavors are a little different, in part because the vitamin/mineral content is different. I’m not a huge fan of all of them, and as a friend of mine observed, it tastes a little “vitaminy.” I like the blueberry pomegranate all by itself, but you can easily mix it with another flavor (say half tab of each) or mix it into a beverage other than water (such as iced tea).
Finally, there’s U Natural. I’ve never tried it. U Natural is intended for use as hydration in less intense physical activities. (This is not the marathon runner blend.)
You can buy Nuun online, but buying it at your local sports or running store helps them to keep the doors open. The best price for Nuun right now is always at a race expo, where the expo special is two tubes for $10 plus a free refillable bottle.
Speaking of those bottles, I’m a bit of a water bottle junky. I came across an impressive photo of a Nuun bottle collection that essentially took up an entire kitchen cabinet. While I don’t have that many Nuun bottles, I do have quite the collection of other bottles too. When I started this year, I had two Nuun bottles: one Rock ‘n’ Roll, and one Active. I seemed to have crummy luck, and missed all the specialty bottles–the Rock ‘n’ Roll Vegas, the Kara Goucher…but really, how many do I need??
Throughout the course of the year it became clear I was going to end up with MANY more bottles, so I made a rule: I can only keep one in each design. I haven’t used any of the rest of them–that’s where the giveaway comes in!
I’m giving away my extra, brand-new, un-used Nuun bottles! I’ll also put some Nuun samples inside for the lucky winners! Important Note: the samples are not the Nuun-factory-sealed samples. They will be untouched Nuun tablets, poured directly from the Nuun tube into a fresh snack-sized Ziploc bag. (Remember, this isn’t sponsored by Nuun! Cut me some slack, since I’m paying for the product and the shipping; I’d hate to send you a tube and it turns out you hate that flavor.)